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Jared Hamilton
From: Jared Hamilton
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Bart Salomone

Bart Salomone CEO

Exclusive Blog Posts

Customer Lifetime Value

Customer Lifetime Value

  We sat down with Jon Rossman at DSES to see what he thinks about the challenges facing automotive today. Companies need to be looking to …

A Big Reason People Leave Your Website and Don’t Come Back

A Big Reason People Leave Your Website and Don’t Come Back

I intended to write about the renewed importance of service videos on a dealership’s website. A resource I had lined up changed my topic in about…

Some Car Buying Tips for Customers

Some Car Buying Tips for Customers

Car dealerships are known for being stressful places. It can be very difficult to resist pressure from a skilled vehicle salesperson—and customers sa…

The Easiest Thing to Do to Speed Up Your Site

The Easiest Thing to Do to Speed Up Your Site

    We sat down with Britney Muller, Senior SEO Scientist at Moz, during DSES to discuss all things marketing and SEO. The speed of…

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 3)

Part Three: What is Digital Retailing's Impact on Dealers and Consumers? Digital Retailing is all about giving the customer what they want – a…

How to make the best of summer season for your car dealership?

During summer, most people are into holiday spree. Everyone waits for this laid-back season to let loose to the summer parties and beach vacation. So what happens on the summer months to car dealerships? Well, this time may seem little dormant as most people remain in holiday mood and they are less likely to invest in big-ticket products. However, potential customers are always into positive state in terms of making purchase. Now, as a dealership it’s your job to get hold of them with right strategy.

If you want to run your auto dealership successfully, you should never consider any season as an off-season for your business. Take advantage of every time to increase your close ratio from maximum auto leads. As your reliable auto lead generation company, we would like t o suggest some smart digital marketing strategy that will help your auto dealership grab most business opportunities in this season. Let’s take a look-

Get involved into social communities:

Connecting with customers through social media channels is not a new thing and we have talked about its importance on our previous posts. However, we would like to bring forth a different strategy for building social connection with customers. Apart from Facebook Ad campaign that allows you to find targeted potential audience in am measured and scalable way, you can also connect with your audience through social media communities. Join in the communities with car aficionados.Try to build personalized connection with every individual, post branding messages, discount offers and solutions to the buyers with poor credit limits so that you can also get chance to bag more sub-prime auto leads from there.

Create summer themed video for social promotions:

 Summer is all about fun, frolic and time for relaxing. When you create ads that simulate the freshness and feelings of summer vibes, attracts more attentions of customers. Post creative graphical presentation on different social media channels such as YouTube, Facebook and Twitter to create more awareness among customers who would be busy spending more time on those platforms in the holidays.

Giveaway discounts:

Giveaways are always special to every customer. Freebies, coolers, special hampers, bottles, discount cards etc can be some great options to lure people into your dealership. You can also host summer events at your dealership. But how can you let your people know about that? And how will you attract bunch of potential customers to your doorstep? Use your social media platforms to air your promotional events.

 Connect with us:

As a leading auto lead generation company, we focus on generating fresh and potential leads for auto dealership. Our process is backed not only by experienced lead generalists but also updated service like Direct Connect Live Transfer that helps dealerships connect with live applicants enquiring for vehicles. This process includes verifying lead quality and then transferring quality potential leads to the dealership. We don’t provide old leads. Fresh and verified potential hot auto leads are served to our clients. Stay connected with AutoLead Pro to know more about marketing strategies.

Sherri Riggs

Summer is almost over... but i think these tips can still be applied into the upcoming seasons. Thanks Bart!

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