The automotive industry is changing drastically with changing family dynamic in America. Gone are the days when male auto buyers would dominate the market. Now, female buyers are at the front rows, taking the automotive market to a new direction. However, auto marketers who follow traditional marketing strategy are missing out on the fact that women car buyers have been consistently on rise. According to a report, women havestrong involvement in car buying decision- with 45% of all new vehicles are purchased by women alone.  Women have been in driver’s seat for a long time now and they make up to 51% of all Auto Intenders on Facebook in the US- this covers buying major vehicle categories including SUVs.

Automotive marketers now have many online tools that will help them assess their market in much better and precise way. Latest online marketing strategy is data-driven and consumer focused. With such process in hand, it’s time to take complete advantage of market retargeting.

Know that women shop in different way:

Before you target women customers, know that they have different taste and way of marketing than that of men. They take more time in building their trust on brands. From scrutinizing the features to finding true economical value, women consumers are more thoughtful while buying cars.

When female buyers are addressed rightly, they can become brand evangelistson social media channels. Create engaging content on social channels so that they can better relate to your brand. Auto dealers must know how to craft positive buying experience for women. Careful selection of online content can engage targeted women buyers throughout their buying cycle.

Deploying separate online marketing strategy:

Understanding consumer behavior is important. Marketing strategy designed separately in accordance of gender has always proved to be productive. When it comes to women car buyers, marketers need to consider high-funnel messaging approach because women take more time and consider complex purchasing points before they finally invest on a car.Eyeing on competitor’s sale strategy can help you come up with new sales strategy.

Smart use of automation:

Marketing automation is on the rise and moreautomotive dealerships are using online marketing in different ways. They are using data-driven marketing automation system to engage more women for increased conversion.They know when and how their women buyers are using their social media content.Using marketing automation engages women at the right moment in the buying cycle with personalized messages. The message is created based onthe specific buyer’s interest and researching intent.

The bottom line:

According to a survey done by Dealer Marketing Magazine, women car buyers are more likely to remain loyal customers than men. Therefore, it is important to maintain consistent communication with them even after they purchase a vehicle.  To generate more loyal auto dealer leads, you need to keep in mind that the purchase is not the end of the buying process, rather a new beginning of a new conversion prospect.  To learn more, please visit – www.autoleadpro.com