Bart Salomone

Company: Auto Lead Pro

Bart Salomone

Auto Lead Pro

Dec 12, 2018

Simplifying Lead Generation process for Automotive Industry

The concept of Word of Mouth Marketing (WOMM) has been around the marketing industry for ages. According to a Nielsen studies more than 92% customers prefer buying from recommendations given by their peers than advertisement. While every marketer knows that WOMM has great power to drive sales, very few focus on mastering the art of generating positive WOMM for their service. Automotive industry is no exception in generating more auto leads through recommendations.

Whether the dealer is planning to generate new car leads or planning to buy leads from us, there are few aspects that need to be focused. Let’s take a look-

Every dealer needs to be active in finding more and more new leads. To discover the prospective lead sources, you need to sit with your team and discuss. Once you’ve chalked out the plan, the next step is setting a marketing plan. An effective marketing plan begins with identifying customer base. Whether you want to target more special finance auto leads or fresh new car leads, the marketing plan should be different for both.

At Auto Lead Pro we offer our clients with comprehensive lead generation process that includes advance lead verification system, Direct Connect. This system allows you to filter out cold leads. We believe that wasting time, money and labor on low quality leads, isn’t worth the effort. Our innovative system helps you overcome the hindrance to connect with quality leads. You will get to connect with application on real-time looking to purchase cars. After we generate a lead, we pass it through ourverification system to help you receive qualified applicants. Once the verification is done, we connect dealers with the live applicants to schedule an appointment.

What is the benefit of Direct Connect?

  • It eliminates low quality leads.
  • Saves time and effort.
  • Increases chance of conversion.
  • Increases appointments and show rate.

Many dealers these days are looking for new ways to grab more leads. Online marketing is one of the effective ways to generate quality leads. While some businesses are using it for posting images, others follow some serious social media strategy. With intuitive ad programs on social media channels, auto dealers can reach their audience. Facebook has launched retargetingads for auto dealerships to set a more actionable strategy. This dynamic customized ad setting allows advertisers to add more images of products including makes and models, year, pricing, feature, mileage and much more.It’s a refined form of marketing, giving dealers more access to customization and lead generation.

Want to generate more leads from your dealership?

Generating a steady flow of leads has always beenchallengingin any industry. But generating leads in automotive industry is much more difficult. Since vehicles are a pricy possession, dealers cannot enjoy the luxury of expecting the repeated customer. However, predictive lead generation and quality assessor tools help dealership secure potential leads and increase chance of conversion. If you want to target subprime auto leads or leads with standard credit records, we customize marketing strategy based on our client’s need.  To know more please visit- https://www.autoleadpro.com/

 

Bart Salomone

Auto Lead Pro

CEO

443

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