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Bart Salomone

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Exclusive Blog Posts

INFOGRAPHIC: YouTube Marketing for Dealerships

INFOGRAPHIC: YouTube Marketing for Dealerships

Earlier this week, we talked about the benefits of having a dedicated YouTube channel for your dealership. So, now that you’ve decided to c…

Facebook Live + Zoom: How To Easily Screenshare, Host Webinars And Conduct Video Interviews

Facebook Live + Zoom: How To Easily Screenshare, Host Webinars And Conduct Video Interviews

Are you trying to incorporate more video into your marketing strategy? Heading into 2018, one of my goals was to build a Facebook group around a top…

Dealership News Interviews Brandin Wilkinson, You Know Him, You Love Him, You read Him Here!

Dealership News Interviews Brandin Wilkinson, You Know Him, You Love Him, You read Him Here!

  It’s the Dealership News Podcast, this is Kelly Kleinman of dealershipnews.com and today we travel north of the border into Canada to visit…

Digital Ad Fraud is Endless and Google is An Issue: Is your Dealership Getting Ripped Off?

Digital Ad Fraud is Endless and Google is An Issue: Is your Dealership Getting Ripped Off?

    Good vs evil is a never ending battle.  The issue with digital advertising is in distinguishing who is on which side of the ba…

Deciphering Millennials’ Buying Habits to Strengthen Selling Tactics

Deciphering Millennials’ Buying Habits to Strengthen Selling Tactics

No one wants to admit it, but millennials have a tremendous influence on every industry they interact with. They have the power to share one negative post …

Top 4 Auto Lead Generation Myths that are Keeping you from Earning More Leads

Are you hesitant to work with auto lead generation company? Mind you that, more often than not these service providers are considered wrong with many misconceptions. However, if you also believe the same way, you’re keeping your business from generating more leads. Lead generation companies have developed with the sole intention to source out leads from the people having genuine interest to purchase the product. But over the times, few surveys have come up with the fact that many car dealership businesses seems little iffy relying on the auto lead generation companies which is actually causing them low ROI.

Let’s take a look at the 4 popular myths about auto lead generation services-

Myth 1:

Auto lead generation company sells same leads

  • Fact: An auto finance leads generation company always focuses on selling every single lead that they receive every day. But in reality the number of daily lead counts can decrease or increase based on the quality. A professional company will always strive to find out the credible leads that will actually turn into sales and they will not, definitely, ruin their reputation by providing same leads time and again.   

Myth 2:

They do not screen the lead flow properly

  • Fact: Companies believe that auto lead generation companies often mislead them by giving away repeated leads on a long interval. This is not the case for the lead agencies that work on strict ethics. They understand that it will make the dealers call the same clients and after a certain time it won’t be hard to find the loophole. At Auto Lead pro, they use Direct Connect Live Transfer Service tool to verify quality leads (special finance auto leads or leads from good credit record holder) from weak ones. This process ensures their clients get to know the real people who are really interested in purchasing cars.

Myth 3:

More leads, more sales:

  • Fact:  many people believe that generating more leads is earning more money. But this isn’t always the case. Chances are that half of the leads are not as potential as it can convert into a sale.  Striving to get hold of quality leads make the difference. However, it is time consuming and requires proper marketing channels to pass through. An auto lead generating company sets the goal in finding quality leads aligning with other marketing and sales propositions required to meet the target.

Myth 4:

Search Engine Optimization (SEO) is the only process of lead generation

  • Fact: SEO is undeniably very helpful in generating leads online, but this is not the only process. There are many other ways that come together to form a solid digital marketing strategy. When you want to generate leads online, you should follow 360⁰ digital  marketing process that should consist of PPC (Pay Per Click), social media marketing, Email marketing, Blogging and to name a few. You cannot rely only on SEO alone to meet your expectation. Incorporating complete strategy can assure you with significant increment in the sales growth.

Auto lead generation is a vital aspect to find special auto finance leads along with other high cost leads to help your business grow fro. A well-channelized professional company can help you achieve more ROI without costing your earth. To know more about them contact here.

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