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Bart Salomone

Bart Salomone CEO

Exclusive Blog Posts

Using Images in Your Walkaround

Using Images in Your Walkaround

    Here's a quick tip you can use in your walkaround that can increase your sales performance TODAY.  Your sales process does…

Want Happy Service Advisors? Give Them the Pay Plan They Want

Want Happy Service Advisors? Give Them the Pay Plan They Want

You learn a lot about yourself in the service drive. You quickly find out if you’re truly an extrovert or an introvert-in-disguise, you discover if y…

Recession Proofing Your Dealership

Recession Proofing Your Dealership

Right now, there’s all sorts of talk and murmurings about a coming recession. If you weren’t in business ten years ago, then you might not real…

What's the Deal With Split Deals?

What's the Deal With Split Deals?

We have all had one time or another where we had to split a deal. Splitting that deal, however, was often easier said than done. Once we had an agreem…

Top Reasons to Avoid the Island Mentality When it Comes to Meetings

Top Reasons to Avoid the Island Mentality When it Comes to Meetings

Week after week we have the same meeting at the dealership. That is the GM sitting down with each department manager to review where they are at, projectio…

Top 4 Auto Lead Generation Myths that are Keeping you from Earning More Leads

Are you hesitant to work with auto lead generation company? Mind you that, more often than not these service providers are considered wrong with many misconceptions. However, if you also believe the same way, you’re keeping your business from generating more leads. Lead generation companies have developed with the sole intention to source out leads from the people having genuine interest to purchase the product. But over the times, few surveys have come up with the fact that many car dealership businesses seems little iffy relying on the auto lead generation companies which is actually causing them low ROI.

Let’s take a look at the 4 popular myths about auto lead generation services-

Myth 1:

Auto lead generation company sells same leads

  • Fact: An auto finance leads generation company always focuses on selling every single lead that they receive every day. But in reality the number of daily lead counts can decrease or increase based on the quality. A professional company will always strive to find out the credible leads that will actually turn into sales and they will not, definitely, ruin their reputation by providing same leads time and again.   

Myth 2:

They do not screen the lead flow properly

  • Fact: Companies believe that auto lead generation companies often mislead them by giving away repeated leads on a long interval. This is not the case for the lead agencies that work on strict ethics. They understand that it will make the dealers call the same clients and after a certain time it won’t be hard to find the loophole. At Auto Lead pro, they use Direct Connect Live Transfer Service tool to verify quality leads (special finance auto leads or leads from good credit record holder) from weak ones. This process ensures their clients get to know the real people who are really interested in purchasing cars.

Myth 3:

More leads, more sales:

  • Fact:  many people believe that generating more leads is earning more money. But this isn’t always the case. Chances are that half of the leads are not as potential as it can convert into a sale.  Striving to get hold of quality leads make the difference. However, it is time consuming and requires proper marketing channels to pass through. An auto lead generating company sets the goal in finding quality leads aligning with other marketing and sales propositions required to meet the target.

Myth 4:

Search Engine Optimization (SEO) is the only process of lead generation

  • Fact: SEO is undeniably very helpful in generating leads online, but this is not the only process. There are many other ways that come together to form a solid digital marketing strategy. When you want to generate leads online, you should follow 360⁰ digital  marketing process that should consist of PPC (Pay Per Click), social media marketing, Email marketing, Blogging and to name a few. You cannot rely only on SEO alone to meet your expectation. Incorporating complete strategy can assure you with significant increment in the sales growth.

Auto lead generation is a vital aspect to find special auto finance leads along with other high cost leads to help your business grow fro. A well-channelized professional company can help you achieve more ROI without costing your earth. To know more about them contact here.

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