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Bart Wilson

Bart Wilson Director of Operations, Media

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

A great exercise for a sales meeting is to look at the differences between order takers and salespeople. When I think “order taker” I think fast food. Not that there is anything wrong with that, but think about their agenda. They are there to give the customer what they ask for and move them down the line. Their fact-finding is usually limited to “do you want fries with that.” Contrast that with a salesperson. A salesperson is not there to give the customer what they ask for, but rather give them what they need. A good salesperson separates “needs” from “wants”. A good salesperson builds value in their product and ties these needs to what they have. When is the last time you heard an order taker explain the features, advantages, and benefits of their cheeseburger? A good salesperson looks at objections as opportunities to sell. We could go on and on, but here is the problem: We have order takers pretending to be salespeople. They are talking to our guests. You hear them say things after the guest left such as, “I think they will be back. They like me.” Or how about, “they weren’t here to buy.” Do these sound familiar to any of you? When someone takes the time to learn their product, study how to overcome objections, and role play and practice discovering needs and wants, they will understand another thing that separates salespeople from order takers. Income.

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