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Jared Hamilton
From: Jared Hamilton
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Bart Wilson

Bart Wilson Director of Operations, Media

Exclusive Blog Posts

3 Reasons Satisfied Customers Still Don’t Return for Service

3 Reasons Satisfied Customers Still Don’t Return for Service

Yes, CSI is important — and no doubt an effective measure of the level of engagement a dealership maintains with its customers — but satisfaction is no…

No Response?

No Response?

I am not sure what’s worse the customer reading an email and not responding or not reading your specially written email at all!  A no respons…

Top Reasons You Should Extend Your Hours

Top Reasons You Should Extend Your Hours

There are a lot of costs associated with extending hours. However, with fixed-ops being the dealer's life line and main money maker, it seems like…

Why You Should Use Thank You Cards

Why You Should Use Thank You Cards

    Using Thank You cards in the dealership is a great way to build your culture. The cards are the best way for employees to thank…

5 Key Tips For Conquering More Market Share At Your Dealership

5 Key Tips For Conquering More Market Share At Your Dealership

Being a successful car dealership is much more than attracting customers, efficiency among your departments, and selling cars. Those are all the basics any…

I just finished a book titled, The Progress Paradox by Gregg Easterbrook. Mr. Easterbrook writes that we as a society have never had it better in terms of income, education rates, and even life expectancy. Even though we have never had it better, in surveys we say that our parents and grandparents had a better lifestyle. Mr. Easterbrook goes on to theorize that one reason this is the case is because we aren’t grateful for what we have. He also blames the media for our current level of unhappiness, but that’s another post. Lets talk about how this relates to the car business. In 1908, when the Model T came out, it was $850. Factor in inflation, a dollar in 1908 is worth $23.20 today. That means if the Model T was released tomorrow it would cost $19,754! For $850 you got front and rear live axles, hand operated band brakes, artillery wheels, and 20 horsepower. Think about what $19,754 will get you today. Let’s get our heads in the game! Use this analogy: You are camping with some friends, and it’s cold. You can sit around and think about how cold you are, which will only make you colder, or you can talk about how to get warm. . I’m not trying to say that we are in a tough economy right now. All I am saying is that the salespeople who look for opportunities are the ones who will succeed. Henry Ford said it best, “If you think you can do a thing or think you can’t do a think, you’re right

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