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Jared Hamilton
From: Jared Hamilton
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Bart Wilson

Bart Wilson Director of Operations, Media

Exclusive Blog Posts

How Local Influencers Can Boost Your Business

How Local Influencers Can Boost Your Business

‘Live On Location’ radio shows are still a staple in Saturday morning car sales. It’s been an effective way of capturing an audience&…

Fast vs First to Market

Fast vs First to Market

In a business where speed wins, first steps can lose.   Reasoning being—the distinct possibility—like is the case in any race&mdas…

Powerful Sales Questions to Ask and Sell More Cars

Powerful Sales Questions to Ask and Sell More Cars

  Using powerful questions in sales is one of the best ways to build rapport while gathering important information about your customer. …

Ways in Which Automotive Dealer Management System Helps Boost Profits and Minimize Expenses

Ways in Which Automotive Dealer Management System Helps Boost Profits and Minimize Expenses

Although most of the industries of today are transforming digitally, some skeptics do exist when it comes to investing in an automotive dealership manageme…

The secret of effective Japanese human resource management

The secret of effective Japanese human resource management

Human resource management is critical to the success of your business. And it seems that Japanese businesses understand the importance of this most. Be…

My apologies. I know my posts are Sales 101. You probably aren’t going to receive that gem of knowledge that will transform you or your staff into Super Salespeople. For that I am sorry. It’s just that I have realized that no magic potion is out there. Instead we need to be reminded of the basics. Little things add up to big things. I also want to apologize to Detroit Lions fans, but when you’re team goes 0-16 you deserve it. What separates the Lions from the Super Bowl Champion Steelers? Some would say talent but I disagree. I believe both teams have elite talent. Also, because of the salary cap both teams also have the same funds to spend. Why did one team lose every game and another win the title? What does this have to do with selling cars? I believe it comes down to three things: Process, Support, and Professionalism. Process – The Steelers have a great system. They know what players fit that system and draft accordingly. That is why they can plug new talent in and not skip a beat. Does your dealership have a great system? If it is in place are you following that process? Support (or Teamwork) – Do you work to make those around you better? Are the new salespeople welcomed or ostracized? Managers, are you taking turns? When I was at my best and selling the most cars I had Service Advisors, Finance Managers, Sales Managers, and other Salespeople taking turns for me. Imagine what that communicates to a guest? Professionalism – I almost titled this Work Ethic, but I think there is more to it than that. I think that it’s what you do when you don’t have a guest that matters. I also think this is a skill you need to learn. Take the time to become a professional. I have listed three keys to success, but I am sure there are many more. What have I missed?

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