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Jared Hamilton
From: Jared Hamilton
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Bart Wilson

Bart Wilson Director of Operations, Media

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I just heard a quote from the Mike Singletary press conference yesterday and I thought it applied to the auto industry right now.  If you want to read the whole transcript you can find it here.  If you're not a die-hard San Francisco 49ers fan here is the quote I latched on to: When you walk on that field you have to know, this is my game. When you start thinking like that and you start acting like that, when things go bad on the field you are able to take a step back and go, ‘We are going to make this happen, it is not going to be like it was before. We are going to take that step and we are going to go to the next step. We are going to win this game. We are going to get over this, we are going to around it, we are going to go under it. Whatever it is, we are going to win this game.' When you start thinking like that, that's when you start winning those kinds of games we played in yesterday. . . . This reminded me of this post from Brian Pasch, and I would like to take his analogy of Offense and Defense a bit further.  As a sales floor are we thinking "This is my game"?  Are we on the offensive?  Or are we sitting back waiting for outside influences to change in our favor? Say what you will, the economy has kicked our butts.  There may be fewer buyers and fewer banks and more choices for  those buyers.  But there are still buyers.  What are you going to do to get them?

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