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Jared Hamilton
From: Jared Hamilton
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Bart Wilson

Bart Wilson Director of Operations, Media

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

A recent blog post from Seth Godin echoes what I've been thinking about lately.  Here is my thought for the day: "People don't care what you want.  They care about what they want, and giving them what they want gets you what you want."  Get it?  Let me explain. When we go out and greet a guest on the lot we have an agenda.  We know the steps to the sale, they don't.  Its tempting to want to control the customer and lead them where you want them to go.  Maybe this is why we forget their names (admit it).  We're too busy thinking about what we want to say next.  We may even know what they are going to buy.  But that's the problem, they don't.  They are on the lot because they have a problem.  We gain trust by solving that problem, which requires us to talk about their problem.  Its a process. Think like a customer.  How would you like to be sold?  Shop for a big ticket item and take note on what the salesperson did right and could do better.  Watch how often in a sales process you say "I" instead of "you".  It may suprise you.

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