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Jared Hamilton
From: Jared Hamilton
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Bart Wilson

Bart Wilson Director of Operations, Media

Exclusive Blog Posts

Managing Facebook Leads with 1 easy step

Managing Facebook Leads with 1 easy step

Luckily for us we have this Facebook Market Place Listing partner Hammer cultivating FBMP leads during/after hours into appointments for us. They have real…

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How Local Influencers Can Boost Your Business

‘Live On Location’ radio shows are still a staple in Saturday morning car sales. It’s been an effective way of capturing an audience&…

Fast vs First to Market

Fast vs First to Market

In a business where speed wins, first steps can lose.   Reasoning being—the distinct possibility—like is the case in any race&mdas…

Powerful Sales Questions to Ask and Sell More Cars

Powerful Sales Questions to Ask and Sell More Cars

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Ways in Which Automotive Dealer Management System Helps Boost Profits and Minimize Expenses

Ways in Which Automotive Dealer Management System Helps Boost Profits and Minimize Expenses

Although most of the industries of today are transforming digitally, some skeptics do exist when it comes to investing in an automotive dealership manageme…

A recent blog post from Seth Godin echoes what I've been thinking about lately.  Here is my thought for the day: "People don't care what you want.  They care about what they want, and giving them what they want gets you what you want."  Get it?  Let me explain. When we go out and greet a guest on the lot we have an agenda.  We know the steps to the sale, they don't.  Its tempting to want to control the customer and lead them where you want them to go.  Maybe this is why we forget their names (admit it).  We're too busy thinking about what we want to say next.  We may even know what they are going to buy.  But that's the problem, they don't.  They are on the lot because they have a problem.  We gain trust by solving that problem, which requires us to talk about their problem.  Its a process. Think like a customer.  How would you like to be sold?  Shop for a big ticket item and take note on what the salesperson did right and could do better.  Watch how often in a sales process you say "I" instead of "you".  It may suprise you.

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