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Jared Hamilton
From: Jared Hamilton
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Bart Wilson

Bart Wilson Director of Operations, Media

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

A recent blog post from Seth Godin echoes what I've been thinking about lately.  Here is my thought for the day: "People don't care what you want.  They care about what they want, and giving them what they want gets you what you want."  Get it?  Let me explain. When we go out and greet a guest on the lot we have an agenda.  We know the steps to the sale, they don't.  Its tempting to want to control the customer and lead them where you want them to go.  Maybe this is why we forget their names (admit it).  We're too busy thinking about what we want to say next.  We may even know what they are going to buy.  But that's the problem, they don't.  They are on the lot because they have a problem.  We gain trust by solving that problem, which requires us to talk about their problem.  Its a process. Think like a customer.  How would you like to be sold?  Shop for a big ticket item and take note on what the salesperson did right and could do better.  Watch how often in a sales process you say "I" instead of "you".  It may suprise you.

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