Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Bart Wilson

Bart Wilson Director of Operations, Media

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

I started in the car business in the late 90's.  The majority of our traffic came from the lot or the phone.  The follow up cycle was pretty short.  We were taught that fresh ups would buy within 7 days.  One of the reasons probably had to do with our follow up system (or lack of).  The other reason was that we got involved toward the tail end of this buying cycle. The dealership I worked at wasn't an early adopter of technology, and I can remember getting handed a fax they called an internet lead.  The process was to call and call.  I had several people get angry and tell me they wanted to be contacted by email.  I thought they were  nerds. Fast forward to the present.  Dealerships are seeing a traffic shift where customers are moving online.  The internet gurus tell us that we should follow an internet customer for up to 120 days.  Today we have the tools to help us follow customers for that long and dealerships have email and call campaigns to actively follow these guests and help them with their research.  We can get involved earlier in the buying cycle. Now we have social media.  We know that social media is all about relationships.  It gives salespeople the ability to keep the initial rapport they established early on in the sales process, and dealerships have an opportunity to broadcast their message to the people that want to hear it.  We can now start the buying cycle for their next vehicle when they take delivery of their current one. Look at what Ford did with the Fiesta.  Rather than spend money on thirty second Super Bowl commercials they used social media to influence potential buyers 2 years before the vehicle was to launch.  We'll see how well it works when the vehicle is released this summer, but early indications are that the Fiesta Movement has been a success. The key to social media at the dealership level is the content.  No one wants to friend someone on Facebook and get sold.  I want to start a discussion about the "how".  How can dealers used Facebook and Twitter correctly and effectively to continue the relationship with their sold guests?  What are some best-practices when it comes to content?

 Unlock all of the community & features  Join Now