I just read a post on TechCrunch on the latest Fiesta experiment in social media. Its called American Journey 2.0 and its pretty ambitious. You can read the article here.
We won't be able to see how effective the Fiesta Movement has been until the cars roll out this summer (more proof on social media being a long-term strategy) but we can't deny the buzz that has been created.
The question is this: Obviously this is a national campaign with the resources of Ford behind it, but how can dealerships get onboard and get some mileage out of this as well? Are Ford dealers aware of this? It appears the cars will be making stops at some universities but it doesn't mention if dealers can participate.