Bart Wilson

Company: DrivingSales

Bart Wilson

DrivingSales

Jan 1, 2019

A Strong Brand is the Only Way to Win


Paul Daly discusses the importance of allocating time to build and reinforce a strong dealership brand.

How are you working to define and communicate your dealership brand?



Bart Wilson

DrivingSales

Director of Operations

1832

3 Comments

Paul J Daly

Congruent

Jan 1, 2019  

Thanks for posting this Bart 👊🏻 
I talk about this type of thing weekly on the Dealers Compressed Podcast 

C L

Automotive Group

Jan 1, 2019  

It really is looking less and less like the car business isn't it. 

Bart Wilson

DrivingSales

Jan 1, 2019  

Good point Chris.

I see some really exciting changes around how vehicle transactions are completed and tracked. This will impact the metrics we monitor. Regardless of these changes, a strong brand is essential.

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