BW
DrivingSales
Jan 1, 2019
A Strong Brand is the Only Way to Win
Paul Daly discusses the importance of allocating time to build and reinforce a strong dealership brand.
How are you working to define and communicate your dealership brand?
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3 Comments
Paul J Daly
Congruent
Thanks for posting this Bart 👊🏻
I talk about this type of thing weekly on the Dealers Compressed Podcast
C L
Automotive Group
It really is looking less and less like the car business isn't it.
Bart Wilson
DrivingSales
Good point Chris.
I see some really exciting changes around how vehicle transactions are completed and tracked. This will impact the metrics we monitor. Regardless of these changes, a strong brand is essential.