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Jared Hamilton
From: Jared Hamilton
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Bart Wilson

Bart Wilson Director of Operations, Media

Exclusive Blog Posts

Rock's Rants: Updating Sublets and Rentals

Rock's Rants: Updating Sublets and Rentals

Does your dealership sublet rental cars to customers? I've noticed a pretty common problem that might be causing your dealership to lose money. …

Making Mass Service Campaigns that Commands Personal Responses

Making Mass Service Campaigns that Commands Personal Responses

As a service manager or fixed operations director, this information is for you. There has been much to do about email interactions and direct market…

Auto Emails: Where Are We Now?

Auto Emails: Where Are We Now?

As we know, emails are still relevant in the way we approach corresponding with our customers. So as we continue to evolve as an industry so do our custome…

Making contact–and keeping contact–with in-market car shoppers

Making contact–and keeping contact–with in-market car shoppers

Before the internet burst into the picture, consumers started their car shopping process with a visit to the dealership. In many cases, these shoppers knew…

Manheim Talk About Vehicle Acquisition Technology

Manheim Talk About Vehicle Acquisition Technology

Manheim - Derek Hansen from DrivingSales on Vimeo. We filmed quite a few interviews at NADA2019, and we're continuing to post some of this cont…

A Strong Brand is the Only Way to Win

 

Paul Daly discusses the importance of allocating time to build and reinforce a strong dealership brand.

How are you working to define and communicate your dealership brand?

Paul J Daly

Thanks for posting this Bart 👊🏻 
I talk about this type of thing weekly on the Dealers Compressed Podcast 

Chris K Leslie

It really is looking less and less like the car business isn't it. 

Bart Wilson

Good point Chris.

I see some really exciting changes around how vehicle transactions are completed and tracked. This will impact the metrics we monitor. Regardless of these changes, a strong brand is essential.

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