Do you want to disrupt or be disrupted?
A key difference between a fad and a trend is time. Fads are a form of behavior that are intensely followed by people for a short period of time. Trends get stronger over time and tend to remain.
Differentiating between the two is a difficult endeavor.
With trends such as digital retailing starting to gain traction in the auto industry are you doing everything possible to ensure you are on the forefront?
Blockbuster is the example everyone uses when talking about disruption. Their failure wasn’t that they didn’t see Netflix coming. Their failure was that they weren’t able to act at the right time. They had the opportunity to buy a young Netflix for only $50 million, and they turned it down because they had something else in play, but because they couldn’t capitalize on this trend, we’re following the countdown to the last Blockbuster location.
Using your 20-group will be a great indicator of where you could/should be. To get to where you want to be having a pulse of the market, ideas, and goals. In addition, you need to get a fresh perspective on what you can do to capitalize on emerging trends and be the first.
DrivingSales Presidents Clubyou will hone your dealership strategy with other top performing dealers in the nation.
Join us and see what’s next.