Phoenix, AZ – One of the most lucrative segments in the automotive market has remained steady
despite the recent automotive retail sales volatility. Bankruptcy protection is considered an essential
government service and courts have continued providing much needed relief to consumers nationally. Throughout the pandemic, fresh bankruptcy customers have proven to be a “lifeline” for many dealersthroughout the U.S. and all indications are, these leads will surge in quantity over the next 12-18months.

Lead providers, such as www.OnlineBKmanager.com who specialize in Bankruptcy leads, are assisting auto dealers in identifying and marketing to these need-based buyers in their markets. “Many of our dealer clients are depending on BK leads like never before,” said Robert Davies, the company’s President. “Every day during this crisis we have delivered fresh leads to dealers in our network. A good portion of these folks have an immediate need to buy a new or pre-owned car or truck and the timing for them is right now,” explained Davies.

Due to this immediate buying need, dealers are experiencing swift results from their marketing efforts. The GSM of a Mid-West Ford/Nissan Franchise explained. “Earlier this week we contacted all the BK leads from March, April and May in our area to let them know we are now open and ready to help. In just a few days we set over 15 appointments and sold 3 cars.” Another franchised dealer in Virginia simply continued contacting the fresh BK leads provided every day during their state’s lockdown. “We sold 16 units in May to our fresh BK leads by appointment only,” the dealer explained. “These people needed reliable transportation despite the crisis happening around them.”

Many Sub-Prime lenders are specifically targeting Bankruptcy applications and contracts with incentives and special terms. A major lender in the sub-prime arena indicated over 85% of their recent loans are to applicants with fresh bankruptcies. “Our funding model is to continue lending as much as possible to the Bankruptcy market,” indicated the company’s representative. “Historically, BK loans are by far our best performing portfolios. We are excited and prepared for the imminent surge we are starting to see in BK apps and contracts.”

With major car rental companies reducing their fleets due to restructuring or filing bankruptcy
themselves, the availability of used car inventory could soon flood the market. This “perfect storm”
could also make way for the increased demand the Bankruptcy market will inevitably place on the used car market over the next 18 months.

For information about www.OnlineBKmanager.com and a FREE Bankruptcy Marketing Prospective, call 888-739-1468 or email contact@onlinebkmanager.com.