BW
DrivingSales
Nov 11, 2018
Darren Shaw on the Future of Local Search
Where is local search headed? 2018 DSES keynote Darren Shaw discusses how Google is approaching local search and how it may be a good opportunity for Fixed Ops.
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3 Comments
C L
Automotive Group
I love the idea of google focusing on lead gen, especially in a world full of third party vendors who avoid the idea of lead gen like the plague.Â
Bart Wilson
DrivingSales
Agreed. I think this is a great opportunity to drive appointments, etc in service. Dealers are always looking for ways to compete against the Jiffy Lubes in their market. May be something to watch closely..
C L
Automotive Group
Plus, if we dont have to share that data with the General Motors of the world the better IMO>