BURLINGTON, Vt., January 15, 2019 – Dealer.com, the premier digital marketing solution and partner for auto dealerships, will unveil new capabilities this month at the NADA Show. The new innovations will enable dealers to leverage cutting-edge data and technology to create a more personalized online shopping and buying experience, unlock digital marketing efficiency and cater to emerging consumer needs.
The new solutions being launched help dealers deliver a more complete and connected digital storefront, with personalized experiences that reach and engage customers at every step of the shopping process while providing improved flexibility, customization, and Managed Services options. The innovations include:
A redesigned Dealer.com website platform delivers personalized shopping and buying experiences tailored to consumer preferences and behaviors. Upgrades include new mobilefirst homepage and Vehicle Deal Pages (VDPs) designs that use HomeNet Automotive high-resolution and 360-degree imagery to provide more engaging, customizable inventory content. Integrated with Cox Automotive Digital Retailing, next-generation VDPs provide accelerated deals and immersive inventory merchandising.
“With more of the car-buying process taking place online, customers expect a digital shopping experience tailored to their specific needs,” said Mike Rother, senior vice president and general manager for Dealer.com. “The new Dealer.com capabilities help dealerships build a customized digital marketing strategy that puts the right vehicles and right deals in front of the right customers to drive greater engagement, satisfaction and sales.”
Dealers can deliver the personalized, mobile digital shopping experience customers now demand. Ninety percent of consumers say they prefer a unique car-buying journey that allows them to shop and buy in a very personalized way, according to the Cox Automotive Future of Digital Retail Study2, and the majority of all traffic to dealership websites (60 percent) now comes from mobile devices.3
Redesigned Website Platform to Engage Shoppers
New Advertising Solutions to Target In-Market Buyers More Effectively
Enhanced Managed Services to Create Custom Content
The 2019 NADA Show will be held January 24-27 at the Moscone Center in San Francisco, CA. For more information on NADA 2019 product announcements, visit Dealer.com at the 2019 NADA Convention and Expo, booth # 1721S.
1 Cox Automotive Product Analytics, Accelerate Dealer Close Rate Product Analysis (September 2018)
2 Cox Automotive 2018 Future of Digital Retail Study
3 Dealer.com 2018 DataView Digital Marketing Index
Dealer.com provides an integrated platform of Advertising, Website and Managed Services products which allow OEMs, dealer groups, retailers and agencies to leverage advanced digital technology and data to better engage and connect with their customers. The company practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.
About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta based company with revenues exceeding $20 billion. www.coxautoinc.com