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Bart Wilson

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Exclusive Blog Posts

Marketing Strategies That Worked For Our Dealership Clients

by Anand Srinivasan 6 hours ago

Marketing Strategies That Worked For Our Dealership Clients

by Anand Srinivasan 6 hours ago
In the past fifteen years, dealerships have moved an incredibly large chunk of their marketing budgets from offline to online channels. Any search rela…
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3 Reasons Satisfied Customers Still Don’t Return for Service

by Christopher Carlucci Yesterday

3 Reasons Satisfied Customers Still Don’t Return for Service

by Christopher Carlucci Yesterday
Yes, CSI is important — and no doubt an effective measure of the level of engagement a dealership maintains with its customers — but satisfaction is no…
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No Response?

by Derrick Woolfson Yesterday

No Response?

by Derrick Woolfson Yesterday
I am not sure what’s worse the customer reading an email and not responding or not reading your specially written email at all!  A no respons…
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Top Reasons You Should Extend Your Hours

by Derrick Woolfson Yesterday

Top Reasons You Should Extend Your Hours

by Derrick Woolfson Yesterday
There are a lot of costs associated with extending hours. However, with fixed-ops being the dealer's life line and main money maker, it seems like…
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Why You Should Use Thank You Cards

by DrivingSales Events 3 days ago

Why You Should Use Thank You Cards

by DrivingSales Events 3 days ago
    Using Thank You cards in the dealership is a great way to build your culture. The cards are the best way for employees to thank…
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Does Your Homepage "Feel" Right?

Written by Bart Wilson on 12/10/2018
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Unbounce co-founder and 2018 DSES keynote Oli Gardner discusses the importance of look and feel to your website's credibility.  And it's not black and white.  He mentions words like "feel" and "trust".

How does your website feel?  Do you have items on your homepage that build trust?

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