As the DrivingSales Executive Summit is rapidly approaching, I thought I would take a minute and define the certifications we have on the agenda. In this post, we will discuss what they are, how they work and review the topics that are going to be presented.

These certifications mark a shift in how we see events in automotive. Live events are great, and I am going to miss the face-to-face interactions that occur each year in Vegas. There is an energy that comes with this collaboration.  I guess it is what it is.

With all the advantages of an in-person event, there are some shortcomings. You could leave an event with a notebook full of insights and ideas. Let’s be honest. How many of them do you implement?

The objective of these certifications (which we were intending on launching before COVID-19) is to move from theory to application on some of these key topics. We want to help dealers implement proven processes and strategies in their stores.

We went out and found industry experts to teach these master certifications. They created a scorecard with the metrics that defined success in their topic. In other words, what does a 5-star dealership look like in Facebook Advertising? We then created a certification designed to help a dealership get better on those KPIs. This consists of training (both live and web-based), habits, and achievements.

Each certification takes 90 days to complete, and the first live training session occurs at DSES. Basically, by attending DSES and completing on (or many) of these certifications, you will hit the ground running in 2021.

We feel these certifications bridge the gap between education and execution, and we would love to have you join us. You can check out the master certifications that are taking place this year . To register for DSES, click here.

Although we can’t all meet at the Aria in Las Vegas this year, we are still planning on a successful event, and with these certifications, you definitely won’t want to miss it.

I hope to see you there.