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Jared Hamilton
From: Jared Hamilton
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Bart Wilson

Bart Wilson Director of Operations, Media

Exclusive Blog Posts

Untitled Draft - 2019-02-20 How to Keep Your Back Healthy If You Are Driving All the Time

Untitled Draft - 2019-02-20 How to Keep Your Back Healthy If You Are Driving All the Time

Even if your car is equipped with a super comfortable orthopedic seat, it does not guarantee that there will be no unpleasant sensations in the lower back …

Car Dealers and Google My Business in 2019

Car Dealers and Google My Business in 2019

Car Dealers and Google My Business in 2019  Car dealerships face ongoing challenges related to local online searches, including the need to obt…

Top Reasons Your Training is Not Working

Top Reasons Your Training is Not Working

It is evident that much of the training that we execute on the dealer level is relatively the same content, no?  In that, the topics that train on hav…

Gubagoo Discusses Messaging and Digital Retailing

Gubagoo Discusses Messaging and Digital Retailing

  NADA2019 provided us with a rare opportunity to talk to thought-leaders from different companies about how they approach certain technologies…

How to Conduct a Productive Training Meeting

How to Conduct a Productive Training Meeting

    How can you preach less and train more? In this video, we discuss some steps you can take to facilitate.  When I learned the s…

How You Should Approach "Best Practices"

Jay Acunzo discusses how we should approach any ideas we want to implement to our dealership.  What works for someone else in your 20 Group may not be the right situation for your store.  Jay states that we need to improve our questioning skills to filter any best practice.

How do you determine if a best practice is right for your dealership?

John Goll

Very well said!

In my opinion, Best Practices are more of a general standard where to start. If you've never implemented a certain strategy before or taken on a kind of project then Best Practices give you a great framework to build off of. You should always be adapting to your market or environment though. Strategies need to constantly be optimized and tweaked to get better results or else you become stagnate.

R. J. James

Best Practices are good to know, but you need to understand your organizations culture before you try to implement them.  

Bart Wilson

RJ, what do you mean by understand the culture?  I love the approach, just trying to get some clarification.

R. J. James

@Burt...  Over the past 20 years as a manager and consultant, I have been blessed to work with a wide range of organizations (National Retailers, Major Athletic Brands, Fast Food Restaurants, Print Publishers, Non-Profits, and Start-ups).  Those experiences led me to develop and use four categories of how an Organization's Culture accepts Change. 

The following are a generalization of my experience working with Auto Dealerships:

Traditional Culture... Strongly resist Change (i.e., working with dealerships in 2004-2006 we tried to advance the idea of Websites and Internet Sales)

Conservative Culture... Forced into Change by external forces (i.e., dealerships did the minimal Website and assigned an Internet Sales Person/Manager because their OEM forced them to do it) 

Adaptive Culture... Accept Change to stay Competitive (i.e., dealerships adopted Website and Internet Sale Best Practices because their local competitors had done so)   

Innovative Culture... Aggressively seek and implement Change (i.e., dealerships that were the first to invest in technology and people to build a Website and Internet Sales competitive advantage) 

Bart Wilson

RJ, this is a great way to break it out.  I feel that we also need to look at an "act or be acted upon" slant as well.  Some dealership cultures are there because their environments have created them versus the dealerships that actively monitor and look for opportunities to improve their culture.

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