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Jared Hamilton
From: Jared Hamilton
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Bart Wilson

Bart Wilson Director of Operations, Media

Exclusive Blog Posts

Tired of Old Aged Inventory Lurking On Your Lot?

Tired of Old Aged Inventory Lurking On Your Lot?

There is nothing worse than having aged inventory at your dealership. It is no secret that the longer the unit sits unsold, the more expensive it becomes. …

5 Google Trends for the Second Half of 2019

5 Google Trends for the Second Half of 2019

Before we speak to 20/20 vision, let’s discuss 5 Google Trends for 2019 that have implications for Advertisers, Consumers and Dealers alike. 1…

Being a Leader in the Dealership

Being a Leader in the Dealership

It is not enough to be a manager anymore, you must be a Human Capital Leader. There is a huge misunderstanding in the automotive industry of what it means …

Top Trends in the Automotive Industry

Top Trends in the Automotive Industry

As we delve deep into 2019, it’s exciting to reflect on the top industry trends that are driving new automotive revolution; from the amount of softwa…

Add Service Value with Dealer Amenities

Add Service Value with Dealer Amenities

The 2018 Cox Automotive Car Buyer Journey reveals that about 77 percent of a dealership’s service customers think they’re being overcharged. Th…

Improving Vehicle Detail Pages

Your VDP is one of the most important aspects of your marketing. Improving your sellers notes will help your customers see the value that is included for that particular vehicle. Price, pictures, and description are the three most important factors that will allow your VDP to stand out. Price can always change, pictures should be a high priority, but often neglected, the description often talks about the brand name and it a copy and paste for every vehicle. 

Improve your VDP by writing a unique description for each vehicle with as much context as possible. That is the best way to stand out.

 

What success have you seen with VDP's with great descriptions?

Martins Ville

Personalized videos texted to a prospect with a call to action such as, "so Tom, we have open appointments today at 4pm and 7pm, let me know if your wanted to stop by and take this car for a test drive"... has a 95% open rate and very high response rate. I think if anything, that's were the focus should be with any car dealer... And also by having a live chat/bot right they on the VDP... Chat with us instantly live, click here.... 😁

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