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Jared Hamilton
From: Jared Hamilton
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Bart Wilson

Bart Wilson Director of Operations, Media

Exclusive Blog Posts

Rock’s Rants: You Need Dispatch

Rock’s Rants: You Need Dispatch

Whenever I visit dealerships, I often see technicians standing around at the parts counter or waiting to talk with service advisors. This is a waste of you…

Automation, Speed, and Your Dealership Marketing

Automation, Speed, and Your Dealership Marketing

I recently sat down and chatted with AutoLeadStar CEO Aharon Horwitz and discussed how technology is improving the speed in which dealers can make…

4 Sales Lessons from Real Car Shoppers

4 Sales Lessons from Real Car Shoppers

I’ve worked with auto dealerships across the country and 99% of the time, when I ask what their primary goal is, the answer is increasing car sales. …

WEBINAR RECORDING - How To Generate More Qualified Leads in Q4

WEBINAR RECORDING - How To Generate More Qualified Leads in Q4

  Car shoppers have a lot of questions and dealerships need to be available to answer them quickly, concisely and at scale to maximize sales. 8…

This is How Reed-Lallier Chevy Sold More Used Cars – and How We Helped

This is How Reed-Lallier Chevy Sold More Used Cars – and How We Helped

Used or Certified? More often than not that seems to be the choice car buyers are making during this unsteady sales year. Consider: Edmunds expects new veh…

Oli Gardner on the Importance of Clarity

 

 

2018 DSES keynote speaker Oli Gardner discussed the importance of clarity on your website. 

How can you make sure your website is organized clearly?  What are some tips you have to make sure a web visitor gets what they're looking for?

Chris K Leslie

His keynote was so good at DSES. I think we can all learn a lot from looking outside the automotive world. 

Bart Wilson

Chris,

Agreed.  I love his methodical approach to conversion.  He had a lot to say.  Have you been able to incorporate anything in your store?

Mark Rask

This was one of the best sessions at dses

Derrick Woolfson

Having a solid landing page is huge. A lot of "excuses" vendors will give for the *super* high bounce rate is "well it is a campaign, and there will be a lot of exits." Whereas, if the campaign is highly targeted, and has a landing page with relative, engaging content then the conversion should see an increase. But more often than not, when you click on "get the special now" you are directed to the home page, which means the customer has to click through the site to find what they are looking for. That will not get you good results. 

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