ACTON, Mass. – October 10, 2019 – WheelsTV, a leader in interactive video test drives, today
announced it has become a participant in the CDK Global Partner Program, the largest third-
party marketplace of automotive applications and integrations. CDK Global, Inc. (Nasdaq: CDK) is the largest provider of integrated information technology and digital marketing solutions to the automotive retail industry.
As a member of the CDK Partner Program, WheelsTV can now provide dealers and OEMs with the WheelsTV Showroom’s interactive video test drive application through their CDK website, helping them drive their business forward. With access to the extensive CDK customer base,
partners have the opportunity to build solutions impacting nearly every area of business within the modern dealership, ranging from sales to service to data intelligence.
“This relationship creates a winning combination of CDK website services and WheelsTV’s
complete lineup of video test drives, walk-arounds and walk-throughs,” said WheelsTV CEO Jim Barisano. “WheelsTV’s 5,800 interactive videos are speeding the purchase process for millions of buyers of new and pre-owned cars by delivering essential product information in an exciting
interactive video format. Consumers enjoy personalizing their viewing experience and are
motivated to make sound buying decisions. At the same time, dealers and OEMs receive
actionable insights that help them quickly sell more cars.”
“WheelsTV Showroom’s dealer-friendly and consumer-friendly interactive videos provide car
buyers with instant access to essential information on styling, technology, performance, fuel
economy, safety, warranties and more,” said Barisano. “Dealers that provide WheelsTV’s
interactive videos keep online visitors on their websites longer, turning car shoppers into happy customers.”
“The CDK Partner Program is a powerful network that serves both dealers and their customers,” said Jen Cole, senior vice president, business leader, Digital. “We are thrilled that WheelsTV has joined our more than 500 partner organizations that provide innovative dealer solutions fully integrated with CDK.”
To experience the power of interactive video, visit http://wheelstvshowroom.com/take-a-video-test-drive/
About the CDK Global Partner Program
The CDK Partner Program now numbers more than 500 partner companies and 840 unique applications auto dealers can use to run their businesses. As part of the CDK ecosystem, the CDK Partner Program provides data and workflow integration to a wide range of third parties, OEMs and dealers. For a full list of partners and applications available through the program, visit cdkglobal.com/us/partners-list.
About CDK Global, Inc.
With $2 billion in revenues, CDK Global (Nasdaq:CDK) is a leading global provider of integrated information technology solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 30,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process, including the acquisition, sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit cdkglobal.com.
WheelsTV is the creator and distributor of the industry-leading WheelsTV Showroom. This multi-award-winning interactive video test drive platform with over 5,800 personalizable videos is
helping millions of car buyers across America to quickly, easily and enjoyably select the best
vehicles for their needs while helping dealers and OEMs speed their sales process. WheelsTV is best known for its highly rated television series on Discovery Network, PBS, Speedvision,
Family Channel and Outdoor Life Network. WheelsTV is a program service of Automotive
Networks Corporation, headquartered in Acton, Massachusetts. Visit http://wheelstvnetwork.com/.