Recent winner of three awards, Sales Boost focuses on partnering with automotive, RV, marine, powersports, and motorcycle dealers to leverage patented technology, data, and analytics, to ensure consumers receive timely follow-up to increase profits and unit sales.

SCOTTSDALE, Ariz., – (July 27, 2021) Digital Air Strike, the leading consumer engagement technology company, announces the launch of its Sales Boost solution, a combination of award-winning, patented technology paired with personalized lead follow-up that provides a more transparent and engaging vehicle buying experience for consumers. Along with the launch, Digital Air Strike is honored to announce its Sales Boost solution has won three awards for top business technology and innovation, including the People’s Choice Stevie® Award for Favorite New Product at the 19th annual American Business Awards® and the Company Innovation of the Year award at the 13th annual 2021 Golden Bridge Business and Innovation Awards.

Sales Boost gives automotive dealers, specialty vehicle dealerships, and even consumer networks a new ability to scale their sales and service resources by leveraging Digital Air Strike’s technology and expertise to fully manage lead follow-up. The Company leverages its patented Response Logix lead response technology, Response Path AI intelligent messaging, and Video Logix customized video recording with tracking technology to respond, engage, and nurture vehicle buyers and service customers at the right time they are in market. Digital Air Strike’s Sales Development Team’s experience in retail and deep understanding of what it takes to engage shoppers, paired with the ability to fully leverage their digital retailing technology, is generating outstanding results for many retailers nationwide.

McClinton Automotive Group in Parkersburg, West Virginia, relies on Digital Air Strike’s Sales Boost to manage all inbound leads, outbound calls, and appointment scheduling for sales and service. Through Sales Boost, McClinton has increased gross by 64% since late 2020 while reducing expenses and solving staffing challenges. Digital Air Strike’s technology and services combine to become the dealership’s virtual employee, scheduling appointments and contacting every lead in McClinton’s CRM.

“We’re selling more cars and exceeding our sales goals with Digital Air Strike,” said Ginny Bowden, McClinton Auto Group’s dealer principal. “Their Sales Boost handles all of our inbound leads, delivering great results daily. They helped us streamline our budget, saving more than $10,000 a month while yielding better results.”  

Digital Air Strike customized its technology and team to partner side-by-side with dealers to determine cadence on follow-up while managing inbound leads, nurturing leads in the dealer’s sales process, and following up after the sale to set service and F&I opportunities. Sales Boost continues to exceed industry benchmarks with successful engagements, appointment rates, and close rates.

“Today’s market challenges, including staffing shortages, vehicle inventory availability, and vehicle affordability, have created unprecedented pressure on dealers. With our Sales Boost solution, dealers are doing more with less while implementing the newest technology to deliver high-quality prospects and efficiently maximize front and back-end gross profits,” said Jason Barrie, Chief Strategy Officer, Digital Air Strike. “Digital Air Strike partners with thousands of dealerships leveraging our data, patented technology, and advanced digital marketing process to increase sales and profits.”    

Sales Boost won the People’s Choice Award for Favorite New Product after receiving the most online public votes in the 19th annual American Business Awards® business technology category. The public cast more than 92,000 votes worldwide in the online competition. Sales Boost was also awarded a Bronze Stevie® Award based on high average scores from more than 250 professionals worldwide in the three-month judging process. Sales Boost is also a Silver Globee winner in the 13th annual 2021 Golden Bridge Business and Innovation Awards. Digital Air Strike is excited to share this award in the Company Innovation of the Year category with multinational tech giant IBM.  

Digital Air Strike will be presenting the exciting results of its Sales Boost solution and inventory merchandising technology during a free webinar on Thursday, August 5th at 1 p.m. EDT / 10 a.m. PDT. Interested attendees can find more information and register at www.digitalairstrike.com/webinars

About Digital Air Strike

Digital Air Strike is the leading social media, intelligent lead response, and consumer engagement technology company helping over 7,800 businesses increase consumer response and conversions leveraging patented AI-powered digital technology that generates measurable ROI. A pioneer in digital response, social media marketing technology, and online reputation management solutions, Digital Air Strike deploys industry-specific mobile apps, software, intelligent messaging, and consumer engagement platforms to monitor, respond, improve, and convert more consumers into customers for thousands of businesses in the United States, Canada, and 32 additional countries, including working with seven of the largest automotive manufacturers. More information on the company is available at www.digitalairstrike.com and  www.facebook.com/digitalairstrike. 

Media Contact:
Hayley Ringle
(480) 421-5959
hringle@digitalairstrike.com

PLEASANT GROVE, Utah, July 12, 2021 /PRNewswire/ -- Carketa, a dealership solutions software company, today announced that it has become a participant in the CDK Global Partner Program. As a member of one of the largest third-party partner programs in the industry, Carketa is now part of a marketplace of applications and integration that CDK Global, Inc. (Nasdaq: CDK), a leading enabler of end-to-end automotive commerce, developed to help automotive dealers succeed.

"We are excited to be partnering with CDK helping dealerships streamline their process to sell more cars, in less time, for more money." said Brady Thurgood, Carketa CEO.  Customers turn their inventory quicker, increase gross profit and compete above the new wave of online dealers. For more information on Carketa's vehicle condition reports and available integrations, see Carketa.com.

"We're very pleased to introduce Carketa as the newest member of the CDK Global Partner Program," said Howard Gardner, vice president and general manager, CDK Data Services. "Carketa is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications."

The CDK Global Partner Program provides its partners with access to a diverse CDK ecosystem through the ability to integrate with a range of CDK applications, as well as with CDK dealer websites. The Carketa integrations push your inventory through a streamlined system that pushes your vehicles to the frontline of your sales lot faster than ever before. 

About the CDK Global Partner Program
The CDK Partner Program now numbers more than 430 partner companies and 600 unique applications auto dealers can use to run their businesses. As part of the CDK ecosystem, the CDK Partner Program provides data and workflow integration to a wide range of third parties, OEMs and dealers. For a full list of partners and applications available through the program, visit cdkglobal.com/us/partners-list.

About CDK Global
With more than $2 billion in revenues, CDK Global (Nasdaq: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 30,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair, and maintenance of vehicles. Visit cdkglobal.com.

About Carketa
Founded in 2019, Carketa has quickly become the top trusted source for reconditioning and
current condition reports in the automotive industry. Within the fast-paced industry, dealerships face struggles in automation, communication, profit generation, and breaking into the digital space. Carketa creates software to overcome all of these issues with an emphasis on enhancing a dealership's internal team processes and customer experience, Carketa helps dealers increase vehicle sales, gross profit and decrease time to market. Get more information at getcarketa.com.

AAA members will continue to have access to the TrueCar powered Auto Buying Program

SANTA MONICA, Calif., March 23, 2021 /PRNewswire/ -- TrueCar, Inc. (NASDAQ: TRUE), the most efficient and transparent online destination to find a car, announces the extension of their current AAA Auto Buying Program*, powered by TrueCar. 

This year marks the 13th year of the program with TrueCar as a AAA Preferred Supplier. With the extension, more than 41 million AAA members in select areas will have access to the TrueCar powered Auto Buying Program through the end of 2023.

"AAA is one of the best known and most trusted brands for car owners. Being a trusted resource and empowering hundreds of thousands of AAA members as they make one of their biggest financial decisions is something that we are extremely proud to continue through the AAA Auto Buying Program," said Mike Darrow, CEO & President at TrueCar.

AAA Auto Buying Program Key Benefits:

• Price Context. See what others paid for your new vehicle of interest in a local area and view price ratings on used vehicles
• Savings. Save on average over $3,000 off MSRP** on new vehicles and receive discounts on used vehicles**
• Real Price Offers. Receive real transactable price offers on actual inventory on the dealer's lot
• Trade-In or Sell. Get a value on your existing vehicle and receive a real cash offer in minutes
• Build your Deal Online. Build a comprehensive deal online and save time at the dealership
• Buy from Home. Identify TrueCar Certified Dealers that offer remote paperwork, vehicle delivery and vehicle sanitization
• Extensive Dealer Network. Access TrueCar's Certified Dealer Network, which includes dealers nationwide

"TrueCar has continued to enhance and evolve its offering over the years to provide AAA members with best-in-class digital car buying tools," said Bob Huffman, director of automotive preferred suppliers for AAA. "AAA is proud to have TrueCar continue to power the AAA Auto Buying Program and provide our valued members with peace of mind during their car buying experience."

For more information, visit AAA.com/AutoBuying

* TrueCar powered auto buying services available only in participating AAA club territories: Auto Club Enterprise (excluding Southern CA and HI), The Auto Club Group (excluding NC, SC and CO), Auto Club Alliance, AAA Mountain West Group (excluding AK, AZ, MT, WY), AAA Northeast, AAA Western & Central NY, AAA Ohio Auto Club, AAA Hoosier Motor Club (IN), AAA Northampton County (PA), AAA Minneapolis, AAA South Jersey, AAA Southern Pennsylvania, AAA Hudson Valley (NY) and AAA Shelby Auto Club (OH).

**Between 1/1/20 and 12/31/20, the average savings off MSRP experienced by consumers who connected with a TrueCar Certified Dealer through the AAA Auto Buying Program and who were identified as buying a new vehicle from that Certified Dealer was $3,197. Your actual savings may vary based on multiple factors, including the vehicle you select, region, dealer, and applicable vehicle-specific manufacturer incentives, which are subject to change. The MSRP is determined by the manufacturer and may not reflect the price at which vehicles are generally sold in the dealer's trade area, as many vehicles are sold below MSRP. Each dealer sets its own pricing.

***Used car discounts not available in all states.

The newest acquisition continues to add value for automotive, RV, marine, and powersports dealers by maximizing efficient online merchandising. 

SCOTTSDALE, Ariz., - (February 10, 2021) Digital Air Strike, the leading consumer engagement technology company, has acquired the assets of LotVantage, a digital inventory marketing SaaS company that enables auto, RV, marine, and powersports dealerships to effectively merchandise their inventory through advanced targeting and data analytics. Coupled with Digital Air Strike’s awareness, engagement, and loyalty software and services, the acquisition supports the company’s strategy of leveraging technology to improve the online consumer retail experience while helping retailers gain efficiencies and greater return on investment.

Through the acquisition, Digital Air Strike will expand upon its offering to enable the hyper-local and targeted syndication of inventory through marketplaces such as eBay, YouTube, and Craigslist. These platforms are in addition to Digital Air Strike’s current marketplace partners, including Facebook, Instagram, and Amazon OTT streaming on 85+ platforms pairing Digital Air Strike’s dynamic inventory integration with Amazon’s local targeting. 

“The acquisition of LotVantage’s inventory technology solutions supports our strategy of giving our clients extremely efficient and highly-targeted online marketing solutions that leverage our technology to pair specific inventory with data-driven platforms,” said Alexi Venneri, co-founder and CEO, Digital Air Strike. “When you combine this proven inventory distribution technology with our ability to showcase and nurture leads in real-time, leveraging the Amazon network on top streaming shows and live sports, as well as on popular shopping sites, our clients get a real advantage over their competitors.”

“After more than a dozen years of pioneering affordable classified and digital solutions for dealers, I am excited that LotVantage is now part of the Digital Air Strike family of companies,” said Matthew Brown, CEO and founder, LotVantage. “LotVantage’s focus on industry partnerships and innovative inventory distribution is a logical fit for Digital Air Strike’s existing offerings. The combining of solutions will offer dealers even more opportunity to increase awareness and drive more sales for their dealerships.” 

The acquisition will double the size of Digital Air Strike’s reseller and channel network while expanding the company’s technology, business development, and account management teams. In addition, Digital Air Strike’s software and services now include a full portfolio of 18 different technology offerings that can be leveraged by retailers, media companies, resellers, agencies, and partners to not only increase leads but also nurture them so they convert at a much higher closing ratio. The LotVantage acquisition is among several acquisitions by Digital Air Strike, which includes a merger with ResponseLogix Inc. to obtain patented lead response technology, the asset acquisition of the ad tech company Target Media Partners Interactive, acquiring the leasing and finance software assets of Libra Systems, and acquiring the privately-held AI chat technology business of Eldercare Technology.

The acquisition is being announced to coincide with the National Automobile Dealers Association’s 2021 virtual conference where Digital Air Strike is exhibiting. Registered attendees and media can find more information by clicking on the All-Exhibitors link in the online NADA Show event.

About Digital Air Strike

Digital Air Strike is the leading social media, intelligent lead response, and consumer engagement technology company helping over 7,000 businesses increase consumer response and conversions in digital and social media environments while generating measurable ROI. A pioneer in digital response, social media marketing and online reputation management solutions, Digital Air Strike deploys industry-specific mobile apps, software, intelligent messaging, and managed service platforms to monitor, engage, improve, and manage consumer interactions for thousands of businesses in the United States, Canada, and 33 additional countries, including working with seven of the largest automotive manufacturers. More information on the company is available at www.digitalairstrike.com and  www.facebook.com/digitalairstrike.

About LotVantage

LotVantage is a leading provider of digital marketing solutions delivered via its award-winning SaaS technology platform. LotVantage focuses on “high-traffic” consumer-driven web and social destinations, which are typically difficult and expensive for businesses to leverage and navigate. LotVantage serves the Automotive, Motorcycles, Powersports, Recreational Vehicles, Trailer, Commercial Trucks, Outdoor Power Equipment, and Golf Cart industries. LotVantage focuses on high ROI for businesses wishing to engage, monitor, and increase sales opportunities through the full cycle of the customer journey from online research to purchase. LotVantage provides dealerships and OEMs (Original Equipment Manufacturers) with a consistent local, national, and social presence utilizing a diverse team of technologists and client service specialists.

Media Contact:
Hayley Ringle

hringle@digitalairstrike.com

(480) 421-5959 – direct
(602) 499-0352 – cell

Neuron Reflects the Latest Fortellis Innovation Built to Fuel Automotive Commerce

HOFFMAN ESTATES, Ill. – Jan. 27, 2021 – CDK Global, Inc. (Nasdaq: CDK), a leading retail automotive technology company, today introduced Neuron, an open, intelligent data platform connected to the Fortellis Automotive Commerce Exchange™. Neuron is designed to turn high volumes of industry information into easy-to-understand, actionable insights for dealers, original equipment manufacturers (OEMs) and third-party software developers.

The new platform uses an analytics engine powered by artificial intelligence and machine learning to create real-time and predictive insights. It will empower dealers and OEMs to sell and service more vehicles by helping them create more personalized and differentiated customer experiences.

“Between dealerships, OEMs and vehicles themselves, the automotive industry has more data than ever before. Until now, there hasn’t been a platform to connect it all in a meaningful way to improve the experience consumers have with their vehicles,” said Mahesh Shah, chief product and technology officer, CDK Global. “Neuron is built to analyze billions of data transactions that flow through our products annually alongside other industry data. It will then turn that data into simple, human insights and deliver them directly to the right decision makers at the right time.”

Neuron will harness the power of data and integrations through Fortellis to accelerate the creation of new products in the industry. It will also continuously enhance the user experience and value of existing CDK Global products, such as the CDK Drive dealer management system (DMS), CDK Service, and Elead CRM.

“The introduction of Neuron is another important milestone in our efforts to help dealers and OEMs support customer demands in an increasingly connected automotive landscape,” said Shah. “We look forward to making even more exciting announcements later this year as we continue to create new ways to further connect software developers, dealers, and OEMs into a next-generation automotive ecosystem.”

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About Fortellis Automotive Commerce Exchange™ Platform
Fortellis is a technology platform that enables the automotive industry to leverage, build, innovate and integrate solutions and workflows to transform business. The Fortellis platform—with its Developer Network and Marketplace—connects software developers, OEMs and dealers so they can create new and unique experiences efficiently and seamlessly. Visit fortellis.io to learn more.

About CDK Global, Inc.
CDK Global (NASDAQ:CDK) is a leading provider of integrated data and technology solutions to the automotive, heavy truck, recreation and heavy equipment industries. Focused on enabling end-to-end, omnichannel retail commerce through open, agnostic technology, CDK Global provides solutions to dealers and original equipment manufacturers, serving nearly 17,000 retail locations in North America. CDK solutions connect people with technology by automating and integrating all parts of the dealership and buying process, including the acquisition, sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit cdkglobal.com.

Friendemic CEO Steve Pearson and President/CPO Jason Barber discuss how you can use social to engage your audience and educate them on your dealership.

Friendemic CEO Steve Pearson and President/CPO Jason Barber discuss the search value in responding to reviews. How can you leverage your reputation to drive search results?

Today, it seems like there are a bazillion sites with dealership reviews. We all know the importance of Google, but how should you determine where you should focus your efforts when your Google Reviews are in a good place? In this clip, Friendemic CEO Steve Pearson and President/CPO Jason Barber give some tips on where your customers are leaving reviews and discuss how to approach where you go next.

In our second installment of the interview with Friendemic CEO Steve Pearson and President/CPO Jason Barber, we chat about the importance of review quality and discuss some tips to get your customers to give you better feedback.