Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Beau Duncan

Beau Duncan BDC Manager

Exclusive Blog Posts

For the Parts Managers in the Room – Let’s Talk Idle and Obsolete Inventory

For the Parts Managers in the Room – Let’s Talk Idle and Obsolete Inventory

Rows upon rows of parts line your department, some are pristine and clean while others gather dust. Every month, quarter, semi-annually, or annually, y…

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

Simple Do's & Don’ts When Building Your CRM Email Templates

Keeping the email simple as possible helps reduce the chance that the email goes to spam or junk mail. Below is a few tips on what to do and not to do.

Don’ts

*Using spammy phrases like “Click here!” or “Once in a lifetime opportunity! “Big Sale"

*Going crazy with exclamation points!!!!!!!

*USING ALL CAPS

*Coloring fonts bright red or green

*Coding sloppy HTML (usually from converting a Word file)

*Sending an email that’s nothing but one big image.

*Not coding absolute paths to images. Remember, attaching graphics and using relative paths won’t work. You need to host the images on your server, then link to them in your code.

*Using JavaScript, or ActiveX, or embedding movies. That stuff just doesn’t work in HTML email.

*Forgetting—or refusing—to include an opt-out link. It’s stupid and unprofessional not to allow recipients to unsubscribe from your list. Oh yeah, it’s illegal, too.

*Don’t say “free” or “click here!” or “click here now!” or “act now!” or “limited  time!”(be especially careful of your unsubscribe link, where you might say something like, “click here to unsubscribe.”)

Do's

*Test your templates. Send them to YMAIL, GMAIL, HOTMAIL, MSN, AOL OR AIM, YOUR PETERSON ACCOUNT ETC.. I recommend setting up 4-5 email test accounts.

*Prepare your website and landing pages for delivery from links in your email. Appointment for service link should take the customer to your appointment scheduler page on the website.

*Make sure links in the email open in a new window.

*When you’re coding image tags in HTML email,

*Set your width to about 500-600 pixels. Most recipients will be looking at your email through their preview pane, which is usually a small portion of their available screen. A width less than 600 pixels is safe for most programs.

* Make sure your template looks good in tablets and smartphones.

 

 

 Unlock all of the community & features  Join Now