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Beau Duncan

Beau Duncan Internet Manager

Exclusive Blog Posts

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust is imperative as it offers the customer the peace of mind that they have made the right decision regarding the servicing of their vehicle. And while …

Simple Do's & Don’ts When Building Your CRM Email Templates

Keeping the email simple as possible helps reduce the chance that the email goes to spam or junk mail. Below is a few tips on what to do and not to do.

Don’ts

*Using spammy phrases like “Click here!” or “Once in a lifetime opportunity! “Big Sale"

*Going crazy with exclamation points!!!!!!!

*USING ALL CAPS

*Coloring fonts bright red or green

*Coding sloppy HTML (usually from converting a Word file)

*Sending an email that’s nothing but one big image.

*Not coding absolute paths to images. Remember, attaching graphics and using relative paths won’t work. You need to host the images on your server, then link to them in your code.

*Using JavaScript, or ActiveX, or embedding movies. That stuff just doesn’t work in HTML email.

*Forgetting—or refusing—to include an opt-out link. It’s stupid and unprofessional not to allow recipients to unsubscribe from your list. Oh yeah, it’s illegal, too.

*Don’t say “free” or “click here!” or “click here now!” or “act now!” or “limited  time!”(be especially careful of your unsubscribe link, where you might say something like, “click here to unsubscribe.”)

Do's

*Test your templates. Send them to YMAIL, GMAIL, HOTMAIL, MSN, AOL OR AIM, YOUR PETERSON ACCOUNT ETC.. I recommend setting up 4-5 email test accounts.

*Prepare your website and landing pages for delivery from links in your email. Appointment for service link should take the customer to your appointment scheduler page on the website.

*Make sure links in the email open in a new window.

*When you’re coding image tags in HTML email,

*Set your width to about 500-600 pixels. Most recipients will be looking at your email through their preview pane, which is usually a small portion of their available screen. A width less than 600 pixels is safe for most programs.

* Make sure your template looks good in tablets and smartphones.

 

 

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