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Keeping the email simple as possible helps reduce the chance that the email goes to spam or junk mail. Below is a few tips on what to do and not to do.
*Using spammy phrases like “Click here!” or “Once in a lifetime opportunity! “Big Sale"
*Going crazy with exclamation points!!!!!!!
*USING ALL CAPS
*Coloring fonts bright red or green
*Coding sloppy HTML (usually from converting a Word file)
*Sending an email that’s nothing but one big image.
*Not coding absolute paths to images. Remember, attaching graphics and using relative paths won’t work. You need to host the images on your server, then link to them in your code.
*Forgetting—or refusing—to include an opt-out link. It’s stupid and unprofessional not to allow recipients to unsubscribe from your list. Oh yeah, it’s illegal, too.
*Don’t say “free” or “click here!” or “click here now!” or “act now!” or “limited time!”(be especially careful of your unsubscribe link, where you might say something like, “click here to unsubscribe.”)
*Test your templates. Send them to YMAIL, GMAIL, HOTMAIL, MSN, AOL OR AIM, YOUR PETERSON ACCOUNT ETC.. I recommend setting up 4-5 email test accounts.
*Prepare your website and landing pages for delivery from links in your email. Appointment for service link should take the customer to your appointment scheduler page on the website.
*Make sure links in the email open in a new window.
*When you’re coding image tags in HTML email,
*Set your width to about 500-600 pixels. Most recipients will be looking at your email through their preview pane, which is usually a small portion of their available screen. A width less than 600 pixels is safe for most programs.
* Make sure your template looks good in tablets and smartphones.