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Beau Duncan

Beau Duncan BDC Manager

Exclusive Blog Posts

How to Trade Binary Options Successfully

How to Trade Binary Options Successfully

Binary options are the new age trading. It sounds pretty simple: you invest your money, choose one platform, choose a broker. Choose a strategy you’l…

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

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Simple Do's & Don’ts When Building Your CRM Email Templates

Keeping the email simple as possible helps reduce the chance that the email goes to spam or junk mail. Below is a few tips on what to do and not to do.

Don’ts

*Using spammy phrases like “Click here!” or “Once in a lifetime opportunity! “Big Sale"

*Going crazy with exclamation points!!!!!!!

*USING ALL CAPS

*Coloring fonts bright red or green

*Coding sloppy HTML (usually from converting a Word file)

*Sending an email that’s nothing but one big image.

*Not coding absolute paths to images. Remember, attaching graphics and using relative paths won’t work. You need to host the images on your server, then link to them in your code.

*Using JavaScript, or ActiveX, or embedding movies. That stuff just doesn’t work in HTML email.

*Forgetting—or refusing—to include an opt-out link. It’s stupid and unprofessional not to allow recipients to unsubscribe from your list. Oh yeah, it’s illegal, too.

*Don’t say “free” or “click here!” or “click here now!” or “act now!” or “limited  time!”(be especially careful of your unsubscribe link, where you might say something like, “click here to unsubscribe.”)

Do's

*Test your templates. Send them to YMAIL, GMAIL, HOTMAIL, MSN, AOL OR AIM, YOUR PETERSON ACCOUNT ETC.. I recommend setting up 4-5 email test accounts.

*Prepare your website and landing pages for delivery from links in your email. Appointment for service link should take the customer to your appointment scheduler page on the website.

*Make sure links in the email open in a new window.

*When you’re coding image tags in HTML email,

*Set your width to about 500-600 pixels. Most recipients will be looking at your email through their preview pane, which is usually a small portion of their available screen. A width less than 600 pixels is safe for most programs.

* Make sure your template looks good in tablets and smartphones.

 

 

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