Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Beau Duncan

Beau Duncan BDC Manager

Exclusive Blog Posts

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

Simple Do's & Don’ts When Building Your CRM Email Templates

Keeping the email simple as possible helps reduce the chance that the email goes to spam or junk mail. Below is a few tips on what to do and not to do.

Don’ts

*Using spammy phrases like “Click here!” or “Once in a lifetime opportunity! “Big Sale"

*Going crazy with exclamation points!!!!!!!

*USING ALL CAPS

*Coloring fonts bright red or green

*Coding sloppy HTML (usually from converting a Word file)

*Sending an email that’s nothing but one big image.

*Not coding absolute paths to images. Remember, attaching graphics and using relative paths won’t work. You need to host the images on your server, then link to them in your code.

*Using JavaScript, or ActiveX, or embedding movies. That stuff just doesn’t work in HTML email.

*Forgetting—or refusing—to include an opt-out link. It’s stupid and unprofessional not to allow recipients to unsubscribe from your list. Oh yeah, it’s illegal, too.

*Don’t say “free” or “click here!” or “click here now!” or “act now!” or “limited  time!”(be especially careful of your unsubscribe link, where you might say something like, “click here to unsubscribe.”)

Do's

*Test your templates. Send them to YMAIL, GMAIL, HOTMAIL, MSN, AOL OR AIM, YOUR PETERSON ACCOUNT ETC.. I recommend setting up 4-5 email test accounts.

*Prepare your website and landing pages for delivery from links in your email. Appointment for service link should take the customer to your appointment scheduler page on the website.

*Make sure links in the email open in a new window.

*When you’re coding image tags in HTML email,

*Set your width to about 500-600 pixels. Most recipients will be looking at your email through their preview pane, which is usually a small portion of their available screen. A width less than 600 pixels is safe for most programs.

* Make sure your template looks good in tablets and smartphones.

 

 

 Unlock all of the community & features  Join Now