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Beau Duncan

Beau Duncan BDC Manager

Exclusive Blog Posts

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

Simple Do's & Don’ts When Building Your CRM Email Templates

Keeping the email simple as possible helps reduce the chance that the email goes to spam or junk mail. Below is a few tips on what to do and not to do.

Don’ts

*Using spammy phrases like “Click here!” or “Once in a lifetime opportunity! “Big Sale"

*Going crazy with exclamation points!!!!!!!

*USING ALL CAPS

*Coloring fonts bright red or green

*Coding sloppy HTML (usually from converting a Word file)

*Sending an email that’s nothing but one big image.

*Not coding absolute paths to images. Remember, attaching graphics and using relative paths won’t work. You need to host the images on your server, then link to them in your code.

*Using JavaScript, or ActiveX, or embedding movies. That stuff just doesn’t work in HTML email.

*Forgetting—or refusing—to include an opt-out link. It’s stupid and unprofessional not to allow recipients to unsubscribe from your list. Oh yeah, it’s illegal, too.

*Don’t say “free” or “click here!” or “click here now!” or “act now!” or “limited  time!”(be especially careful of your unsubscribe link, where you might say something like, “click here to unsubscribe.”)

Do's

*Test your templates. Send them to YMAIL, GMAIL, HOTMAIL, MSN, AOL OR AIM, YOUR PETERSON ACCOUNT ETC.. I recommend setting up 4-5 email test accounts.

*Prepare your website and landing pages for delivery from links in your email. Appointment for service link should take the customer to your appointment scheduler page on the website.

*Make sure links in the email open in a new window.

*When you’re coding image tags in HTML email,

*Set your width to about 500-600 pixels. Most recipients will be looking at your email through their preview pane, which is usually a small portion of their available screen. A width less than 600 pixels is safe for most programs.

* Make sure your template looks good in tablets and smartphones.

 

 

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