Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
The purpose of a blog should be to educate, enlighten, share, and motivate. I will use this as my guide for this new blog. I have spent my entire adult life and career in the automotive field. Before my professional life was established, I was a marketing student that was trying to find a way around the auto business. My family has been in the field in some capacity since the 1950s. When it came calling, I fought it as hard as I could. However, it didn't take much to completely consume me after about 90 days as a green pea that really didn't know how to do anything. I guess I have Mercedes-Benz to thank for that. I have managed to turn my dreams of driving niche market vehicles and rare cars into a reality. My blog will share my adventures with these vehicles as my own experience has allowed. I will not use other opinions or editorials unless necessary to enhance the story. My hope is for you the audience to share a laugh and smile. And, more importantly motivate you to tell your own stories. At the end of the day, it's one thing we may remember the most. You can see it as selling a car or you can see it as making a long term connection.