We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Join the “Dealership Reputation Management Review Order”
By Beth Latta, ADP/Cobalt Product Marketing Manager
Is your dealership’s reputation bursting into flames? Learn how to protect it a la “Order of the Phoenix.” Let’s face it, we all want to have a one thousand year life span and be continuously resurrected for future successes. But our dealership's reputations are far more fragile and can be heavily impacted in the near and long term; thanks to the Internet. So on that note, let’s get started on our first defense lesson.
Avoiding pitfalls of the dark arts starts with getting in the know; it’s time to get educated and versed in the right ways to manage your dealership reputation and reviews. Step one in dispelling dark art tactics: get out your magic wand, point it at the culprit and shout “Expelliarmus.”
Don’t fret if you left your wizarding cloak and wand in your tween’s closet; your dealership can still be the top “consumer brand” everyone’s raving about and trusts. A great dealership reputation takes commitment to a long term dealership reputation management strategy, consistent in-store dealership review processes, and steady generation and management of real reviews from legitimate customers.
You can get started by asking some key questions of your Reputation Manager (whether a trusted third-party partner or an in-house staff member) to determine their expertise in the realm of reputation management and reviews.
Five Key Dealer Review Questions for Your Reputation Manager:
So here is your homework: go and ask these questions of your Reputation Manager, collect the answers, and respond in the comments sections below. You’ll probably receive a wide array of answers and sometimes it can be difficult to determine what’s right and what’s wrong. Have no fear though; I’ve got the teacher’s edition with the answers. After you turn in your assignment, we’ll cover the answers in the next installment.