Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Big Tom LaPointe

Big Tom LaPointe Digital Marketing Consultant

Exclusive Blog Posts

What to Expect as Driverless Cars Go Mainstream

What to Expect as Driverless Cars Go Mainstream

While the era of driverless vehicles is rapidly approaching, there is still a great deal of confusion and speculation regarding the full impact and the…

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

How live chat software or hosted live chat can increase auto sales

CarChat24 live chat imageIs there a month in the car business that goes by in which you don’t look at your return on investment for web services and software? With the variety of software that keeps a car dealership ticking like a Swiss watch, there would have to be a compelling reason to add website live chat software to the mix – and there is! What if you could make a phone call to your website visitors the moment they land on your website; wouldn’t that start the sales process quicker and increase your odds of making a sale? That is essentially what live chat software offers.

Today, most dealers have a comprehensive web marketing strategy that includes Search Engine Optimization (SEO) and an overt effort to promote your website in all your ads. An effective live website chat software option ensures you are taking every measure to turn website visits into leads, and ultimately into sales.

Live chat software and hosted live chat offer flexibility

An effective dealership website live chat software implementation is not a one-size-fits-all or all-or-nothing option. For some dealers, hosting their own software and responding to chat inquiries with in-house staff is the best fit, while other auto dealer groups and dealerships see more value with a hosted option that features round-the-clock operators responding with carefully refined chat scripts.

Still other automotive general managers and sales managers like the idea of a hybrid or backup option that combines both in-house staffing and vendor operators when the BDC or sales team is offline. That way they retain control over most of the process and still have backup when the dealership is closed. A proven live dealership website chat option should be able to turn more than 60 percent of chat inquiries to leads.

Not only does this result in more leads, but they tend to be higher quality and more complete than just the 5-line website form that has been the mainstay contact method for many dealerships and dealer groups.

Live chat leads to higher quality car sales leads

Beyond the obvious benefits of more sales leads and higher quality leads, a quality live website chat software option also aids the sales process by seamlessly integrating with CRM, as well as provide an invaluable benefit with regard to CSI and incremental sales for the parts and service departments.

The greatest thing a customer wants when they have a problem or if something has gone wrong with their vehicle is someone to listen. A live chat operator likely won’t be able to resolve a concern during the chat session, but they can hear the concern and be the first line of care. The same goes for the service and parts departments. At least service or parts inquiries get an immediate response to their request for a part or service appointment, rather than an autoreply when they submit their form.

Stand apart from the auto sales pack

As the auto industry gets progressively more competitive, automotive dealerships and dealer groups have to find smarter and more creative ways to grow market share and sell more cars, and a website live chat software option is one of the best ways to achieve this.

dale carnegie
Hi everyone! I would also like to introduce to you eAssistance Pro live chat tool, this is on of the best software available in the market.
John Smith
Thanks for the post, and i agree with you that Sites with live Chat typically increase their conversion rate by 20% and their average order value by 35%. I would definitely recommend https://visitlead.com/ to every business.

 Unlock all of the community & features  Join Now