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Big Tom LaPointe

Big Tom LaPointe Digital Marketing Consultant

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Boomers buy more new cars but use web, social media less than younger buyers

I recently helped a friend celebrate his retirement by choosing which new car to purchase for his next chapter in life. As it turns out, his purchase mirrors a national trend that shows ‘baby boomers’ are purchasing more new cars than younger buyers. According to a study by the University of Michigan Transportation Research Instituteand reported by Automotive News, the largest chunk of new car buyers by age in 2011 was that between 55 and 64 years-old. This means that auto dealers must not only include cutting-edge technology services like CarChat24 in their strategy, but find other methods to connect with these older buyers, as well.

While some analysts point to the economy as a reason for this difference and others note that younger buyers have fewer licenses and are actually driving less, the cause doesn’t really matter. What matters is finding a way to effectively target this valuable segment, especially since Pew Research Center indicates people age 50 to 64 are at least 14 percent less likely to use the internet and 24 percent less likely to use social media than younger buyers.

Just because there are fewer Boomers using the web and social media, don’t ignore these valuable tools, because these same studies indicate that 60 percent of users 50-64 are on social networking sites and 77 percent of them are online. And, as you can see from the Toyota video ad above, manufacturers recognize the buying power this market segment still represents and is working to attract these buyers.

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Tom LaPointe CarChat24 Interactive Media Manager / Industry Analyst

www.carchat24.com/ 24/7 Interactive Automotive Dealer Website LIVE CHAT Solutions Hosted or In-House Options – FREE web chat software 727-638-0195

Tom has an MBA in Marketing and is an automotive writer and author with more than 15 years experience in virtually every aspect of the retail auto industry. He has been a performance leader in everything from sales and service, to web development and viral marketing.

www.facebook.com/CarChat24 / https://twitter.com/CarChat24 / bit.ly/CarChat24GooglePlus

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