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From: Jared Hamilton
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Big Tom LaPointe

Big Tom LaPointe Digital Marketing Consultant

Exclusive Blog Posts

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

Become live chat star – five points of success

258d0ee377e424847ac34073adb9c2f4.png?t=1"...you can't just throw it on there and expect it to generate more sales leads or help you sell more cars"

When the internet began to commercialize in the late 90's, you could throw up a website with a few nice pictures and you were ahead of the competition. Then you had to add your inventory just to be competitive. The same is true with live chat on your website - you can't just throw it on there and expect it to generate more sales leads or help you sell more cars.

Success with live chat requires more planning than you probably put into your website, especially if you plan to self-host instead of contract with a managed chat provider. The good news is that leading chat providers have the benefit of handling thousands of successful leads from hundreds of dealerships, and can offer a chat success formula, instead of a chat mystery. These five points can help you be a star for both your customers - and your bottom line:
◾Include a proactive invite on EVERY landing page
◾Ensure response to chat requests is 5-10 seconds
◾Train operators to know all the facets of their chat dashboard
◾Ensure chat leads end up in CRM - these are warm sales opportunities
◾Have a plan for non-sales chat inquiries (CSI / service / parts / collision center)

Auto dealers with live chat on their website join a growing number of businesses that take advantage of the opportunities this technology offers, including retail department stores, travel companies, and the computer industry.  By choosing the right chat partner and carefully planning processes and lead flow, live chat can not only boost your amount of quality leads and increase car sales, but build stronger relationships with your customers.

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Tom LaPointe
CarChat24 Interactive Media Manager / Industry Analyst

Tom has an MBA in Marketing and is an automotive writer and author with more than 15 years experience in virtually every aspect of the retail auto industry. He began working with the internet building websites at Johns Hopkins University in the 90's, and has been a performance leader in nearly every dealer role, from sales and service, to web development and viral marketing.

Grant Gooley
Best thing since sliced bread :) Nice post.

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