CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Selling cars can be a challenging venture. You hope someone comes in to buy, then try to convince them your product and your dealership are their best choice.
I have great admiration for entrepreneurs, especially ones trying to carve a niche in the automotive vendor space. To find success, you have to have a hook, a new way to look at old challenges, and inspire dealers and / or management teams to buy into your concept.
At the end of the day, though, it isn't specifically about the semantics of calling it steps to the sale or the road to the sale, selling a car is about connecting with PEOPLE - one at a time and in a manner that builds a relationship. If that isn't part of the 'selling process' than selling a car is more akin to being on the highway to hell!
If you can't connect with your buyer on a human level, you are literally just a number - the price you give them. Therefore, the best way to sell a car is to Keep it Simple, Silly - or KISS.
Whether it's in the showroom, over the phone, or through internet communication, selling a car still comes down to several factors:
If you implement the tried and true KISS technique into your auto sales routine, you greatly increase your odds of success in the car business. This can put you on the path to success.