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Big Tom LaPointe

Big Tom LaPointe Digital Marketing Consultant

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Web traffic never sleeps – neither should live chat

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Did you know 100,000 tweets are sent every minute? That pales in comparison to the 700 million Facebook posts per minute. People are living life online around the clock, and that includes shopping for cars. You don’t have a part-time website, so why would you only chat with your shoppers part time? The millions of tweets and Facebook posts referenced in this graphic from internet data company, DOMO, are 100 percent proof that buyers want to use their phone, tablet, and computer keyboards to communicate. Our data show that nearly a third of chat requests are generated after business hours and on Sundays. Why would you skip these opportunities?

In the uber-competitive world of car sales, dealers can’t afford to do anything part-time and that includes live chat. 

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CarChat24award2013.jpg?width=240Tom LaPointe CarChat24 CHAT EXPERT

Tom has an MBA in Marketing and is an automotive writer and author with more than 15 years experience in virtually every aspect of the retail auto industry. He began working with the internet building websites at Johns Hopkins University in the 90's, and has been a performance leader in nearly every dealer role, from sales and service, to web development and viral marketing.

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