Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Big Tom LaPointe

Big Tom LaPointe Digital Marketing Consultant

Exclusive Blog Posts

5 Reasons why you must join China Photography Tour during Your Next Vacation

5 Reasons why you must join China Photography Tour during Your Next Vacation

Photography is not about playing with your DSLR and clicking photos without any idea. Photography is an art form that helps an artist to tell a story…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Why 24/7 chat? Because Instagram has passed Facebook in popularity

3617d1dbc00b2f95bb3692792e23f111.jpg?t=1

Have you ever been to Starbucks at 11 p.m. when it closes and seen the number of people still on their tablet or laptop?

Once a novel technology that gave internet auto shoppers a novel way to communicate with the dealership, live chat, and especially managed chat, has become a viable source of additional auto sales leads for the sales team.

CarChat24 generates auto sales leads 24 hours a day

Does it surprise you that there are now more posts on Instagram then on Facebook? The younger generation doesn’t even make time to fill in a Facebook update – do you think they are going to take the time to fill in a form. Having live chat available around the clock for your customers is one way to get a leg up on the competition, because people like to know there is a live person at the other end of the line, even if that line is a chat conversation.

Today’s car shoppers are more impatient than ever, and not just when it comes to getting the ‘best price’. We even see chat conversations in which people click the chat button to ask for the dealership phone number, when the chat icon is NEXT TO THE PHONE NUMBER. They don’t even want to read far enough down the page to find the number.

How about at the airport early in the morning waiting for a flight. THESE are some of the people you are missing by only having chat during ‘business hours’. Our data show that 30% of chat conversations happen after hours and on Sundays. The internet auto shopper has evolved, and your website chat should evolve to meet their needs – and help you sell more cars!

Alex Lau
Yes, but that's why Facebook bought them eons ago. :-) Additionally, they've tried to buy SnapChat and failed, for over $3B. Your point is a good one!
Big Tom LaPointe
if only myspace had the same level of foresight...
Alex Lau
MySpace, whom are they? ;-)
Robert Karbaum
You could argue your entire BDC should be open 24/7 then. Calls, emails and chat.
Alex Lau
^Absolutely Robert. When is enough; enough? It's a hard call, no pun intended. ;-)

 Unlock all of the community & features  Join Now