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Big Tom LaPointe

Big Tom LaPointe Digital Marketing Consultant

Exclusive Blog Posts

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

Beat the "Holiday Sales Hangover" - 3 Tips

Avoid the Holiday Sales HangoverFor many dealers, business falls off after the first of the year as shoppers are essentially in a ‘holiday hangover’. Businesses and many buyers had to make vehicle purchases before the end of the year for tax reasons, and others have overspent or filled up credit cards. In any case, there are fewer people on the lot or shopping on dealership websites.

Here are three things a dealership can do to generate additional sales opportunities during this sales slump:

  1. HIT THE PHONES – Now is the perfect time to wish sold and unsold customers a Happy New Year and perhaps invite them for a winter or cold weather inspection
  2. SHARPEN PROCESSES – Strengthen your sales team with training that helps them make the most of your processes and convert more visits to sales
  3. ADD / UPGRADE  LIVE CHAT – Now is the worst time to ignore the potential of having a top-rated live chat option on your website, that can greet every shopper and initiate the sales process while they are still on your website

While there may be less showroom traffic during January, that doesn’t mean car dealers have to lay down and suffer through it. A few proactive measures can help boost sales.

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Tom has an MBA in Marketing and is an automotive writer and author with more than 15 years experience in virtually every aspect of the retail auto industry. He began working with the internet building websites at Johns Hopkins University in the 90's, and has been a performance leader in nearly every dealer role, from sales and service, to web development and viral marketing.

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