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Big Tom LaPointe

Big Tom LaPointe Digital Marketing Consultant

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Beat the "Holiday Sales Hangover" - 3 Tips

Avoid the Holiday Sales HangoverFor many dealers, business falls off after the first of the year as shoppers are essentially in a ‘holiday hangover’. Businesses and many buyers had to make vehicle purchases before the end of the year for tax reasons, and others have overspent or filled up credit cards. In any case, there are fewer people on the lot or shopping on dealership websites.

Here are three things a dealership can do to generate additional sales opportunities during this sales slump:

  1. HIT THE PHONES – Now is the perfect time to wish sold and unsold customers a Happy New Year and perhaps invite them for a winter or cold weather inspection
  2. SHARPEN PROCESSES – Strengthen your sales team with training that helps them make the most of your processes and convert more visits to sales
  3. ADD / UPGRADE  LIVE CHAT – Now is the worst time to ignore the potential of having a top-rated live chat option on your website, that can greet every shopper and initiate the sales process while they are still on your website

While there may be less showroom traffic during January, that doesn’t mean car dealers have to lay down and suffer through it. A few proactive measures can help boost sales.

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Tom has an MBA in Marketing and is an automotive writer and author with more than 15 years experience in virtually every aspect of the retail auto industry. He began working with the internet building websites at Johns Hopkins University in the 90's, and has been a performance leader in nearly every dealer role, from sales and service, to web development and viral marketing.

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