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From: Jared Hamilton
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Big Tom LaPointe

Big Tom LaPointe Digital Marketing Consultant

Exclusive Blog Posts

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are you nuking your live chat! 5 deadly risks

don't blow up your live chatJust like in the 90’s when shoppers wouldn’t lease because they had already had a bad experience with is, such is the situation with auto dealers adding QUALITY chat to their dealership websites.

“We tried chat and it didn’t work for us”

Again and again we hear that chat didn’t work. But like leasing, it depends on the structure and the company with which you partner. There are dozens of nuances that affect the success of live chat, including, software, customer interface, operator console and tools, scripting, and much more. Just like a little tweak can make a massive difference in a Major League Baseball player’s batting success, little things can make a HUGE difference in chat.

Here are five ways to unintentionally blow up your chance of success with chat:

  1. Slow or no response to chat request (including OFFLINE notice)
  2. Demanding too much info too soon (name, contact info, department)
  3. Robotic or illogical responses
  4. Too much delay in conversation
  5. Bad information or (worse) lying

Regardless of the time and money to implement live chat or any other website service, the last thing you want is for it to self-destruct for these or any other reasons. To ensure your dealership has a chat strategy that can get you as many leads and (most importantly) car sales, be sure to shop carefully, compare return on investment, and examine reviews. Chat can be a great website tool when steps are taken to protect from a nuclear catastrophe.

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