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Jared Hamilton
From: Jared Hamilton
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Big Tom LaPointe

Big Tom LaPointe Digital Marketing Consultant

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

Are you nuking your live chat! 5 deadly risks

don't blow up your live chatJust like in the 90’s when shoppers wouldn’t lease because they had already had a bad experience with is, such is the situation with auto dealers adding QUALITY chat to their dealership websites.

“We tried chat and it didn’t work for us”

Again and again we hear that chat didn’t work. But like leasing, it depends on the structure and the company with which you partner. There are dozens of nuances that affect the success of live chat, including, software, customer interface, operator console and tools, scripting, and much more. Just like a little tweak can make a massive difference in a Major League Baseball player’s batting success, little things can make a HUGE difference in chat.

Here are five ways to unintentionally blow up your chance of success with chat:

  1. Slow or no response to chat request (including OFFLINE notice)
  2. Demanding too much info too soon (name, contact info, department)
  3. Robotic or illogical responses
  4. Too much delay in conversation
  5. Bad information or (worse) lying

Regardless of the time and money to implement live chat or any other website service, the last thing you want is for it to self-destruct for these or any other reasons. To ensure your dealership has a chat strategy that can get you as many leads and (most importantly) car sales, be sure to shop carefully, compare return on investment, and examine reviews. Chat can be a great website tool when steps are taken to protect from a nuclear catastrophe.

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