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Jared Hamilton
From: Jared Hamilton
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Big Tom LaPointe

Big Tom LaPointe National Sales Executive with Dealer Teamwork

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Are you nuking your live chat! 5 deadly risks

don't blow up your live chatJust like in the 90’s when shoppers wouldn’t lease because they had already had a bad experience with is, such is the situation with auto dealers adding QUALITY chat to their dealership websites.

“We tried chat and it didn’t work for us”

Again and again we hear that chat didn’t work. But like leasing, it depends on the structure and the company with which you partner. There are dozens of nuances that affect the success of live chat, including, software, customer interface, operator console and tools, scripting, and much more. Just like a little tweak can make a massive difference in a Major League Baseball player’s batting success, little things can make a HUGE difference in chat.

Here are five ways to unintentionally blow up your chance of success with chat:

  1. Slow or no response to chat request (including OFFLINE notice)
  2. Demanding too much info too soon (name, contact info, department)
  3. Robotic or illogical responses
  4. Too much delay in conversation
  5. Bad information or (worse) lying

Regardless of the time and money to implement live chat or any other website service, the last thing you want is for it to self-destruct for these or any other reasons. To ensure your dealership has a chat strategy that can get you as many leads and (most importantly) car sales, be sure to shop carefully, compare return on investment, and examine reviews. Chat can be a great website tool when steps are taken to protect from a nuclear catastrophe.

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