Digital Video Syndicate
5 Things Tesla Dealers Need To Tell Model 3 Owners
It didn't seem long ago that Tesla pulled in 400,000 reservations for the highly anticipated Model 3. The world recently got its first look when Tesla CEO Elon Musk took ownership of the first production Model 3. It's only a matter of time before these industry changing vehicles start rolling off the production line and into people's driveway and if you're one of the first 400,000 there are a few things you need to know before you take your new Tesla out for a spin.
Supercharging is No Longer Free
After months of speculation, Tesla announced the Supercharger network, a rapid EV charging network that spans the US and Canada (along with Europe and China), will no longer be free. While this move wasn't unexpected it may still catch some new Tesla owners by surprise. While you won't break the bank, as Tesla will simply charge a per kWh (kilowatt hour) basis it'll still cost you something and that's bound to upset some.
Don't let this discourage you just yet, as you'll still have access to the world's largest network of fast chargers, one that Tesla continues to grow. So if you don't have one near you now, odds are you will soon. While the Supercharger network is a great solution for long drives and road trips, its not ideal for day-to-day use which brings me to my next point...
You'll Want Your Own Charger
The Supercharger network is not a great solution for day-to-day charging needs. In fact, Tesla hammers this point home as often as possible insisting that for new owners to truly enjoy their vehicles they should get charging at home. After all, does anyone actually enjoy going to the gas station? Of course they don't, no one does. It's another chore in the day that you probably would do without if you could. Well, EV owners actually can ditch the "pump" altogether and install a charger a home. Honestly, why drive around trying to find a place to plug-in when you can just charge at your own convenience at home? Just like your smartphone you plug in at night and wake up with a full battery ready for the day. Most single-family homeowners won't face any issues (or high costs) to do this but those of you living in multifamily housing, like apartments or condos, will have a different set of hurdles to overcome...
EV Charging for Apartments and Condos is Difficult
For single-family homes charging is relatively straightforward, requiring little more than a 240V plug installed in the garage and room on the electrical panel. Multi-family homes, however, have a lot more steps to go as power is a shared resource and one that needs to be monitored, billed, and reimbursed. Furthermore, most parking garages were never designed to power the vehicles in them so they don't have an easy or inexpensive way to bring in the additional power typically required. While it is difficult technologies like SmartPower intelligently manage and efficiently use power, allowing for more EV charging stations to be installed without adding expensive infrastructure. Beyond that, companies like provide all the billing, service, and support the building needs in order to properly monitor and track power while also ensuring all residents never have to worry about charging. The last thing EV drivers need to concern themselves with is finding a convenient place to charge...
Public Charging is a Nightmare
The Supercharger network is far from the only charging resource available to Model 3 owners, however, once you experience other public charging networks you may understand why public charging is a complete and total nightmare. It's clear that Tesla meticulously plotted and designed where and how its Supercharger network would be used. Other public networks, however, are a seemingly random assortment of stations that vary on just about everything from price to speed to convenience. Within the same public charging network, you can expect prices to range from free (a rarity) to more expensive than gasoline (far more likely than you would think). Beyond wildly varying prices that have no rhyme or reason, public networks don't have standard charging speeds, many requiring 8-12 hours to fully charge a Tesla. Its extremely rare you'll find a true fast charger on par with Tesla's Supercharger as most public networks "fast" chargers are about a third of the speed and twice the price. Besides, you'll probably want to charge up more often than you realize...
Charge Up Every Night
The thing about electric cars is that in many ways they are more closely related to your smartphone than your average gasoline powered vehicle. Simply put letting the battery run all the way to zero before you fill it back up is not the best route forward. In fact, studies have shown consistently topping off the battery can drastically extend its life by as much as 3.5 times, or roughly 250,000 miles. This is yet another reason a charger at home is not only extremely convenient it's also a necessity, as you can come up charge up at night then wake to a car that's 100% ready to go. You wouldn't buy a smartphone if you had to hunt for a place to charge it up everyday and your Tesla should be no different. Instead of relying on the Supercharger or any other public network you really should look into getting charging at home now so that you never have to worry about it again.
By Joseph Nagel of Evercharge
Digital Video Syndicate
Video: How Has Technology Changed Car Buying?
Vinadvisor is excited to kick of the digital video series Your Turn To Drive with our inaugural episode How Has Technology Changed Car Buying? Jim Dykstra, founder of vinadvisor, has teamed up with Joe Webb of DealerKnows Consulting and Shawn Ryder of D2C Media to discuss the challenges facing the car industry due to rapid digital expansion in the online auto space.
Statistics are pouring into the car industry that spell out exactly how the public feels with the car buying process, specifically car buying online. In 2015 Accenture consucted a survey of 10,000 consumers in eight countries finding:
- 80% of shoppers looking to purchase a new vehicle use some form of technology
- 75% would consider making their entire car buying process online
- 69% have either bought a car online or would consider doing so
Jim Dykstra of vinadvisor agreed, stating:
While the internet has simplified many of our most complex tasks and purchases, it has not had nearly the same impact on auto retailing. Turbo Tax allows 30 million people plus to accurately prepare and file their federal and state income tax returns. Online brokerages like ETRADE gives millions of consumers to data and tools they need to buy, sell and manage their own investments. Stub Hub makes it easy to buy or sell tickets to sporting events, concerts and more.
The burden is now on the dealers to catch up to both emerging technology and the public's willingness to use it in order to keep themselves relevant and not lose large percentages of their business to online upstarts. According to Joe Webb, dealers have been too slow to recognize this:
The glut of consumer-facing information regarding product, process and pricing available to online shoppers has both benefitted the dealer/customer relationship and harmed it. We were once an industry built on cultivating relationships that stemmed from emotional decisions. Researched (and overly-researched) shoppers have caused it to be more transactional in nature. Online resource sites have required dealers (hopefully) to step up their game when it comes to product knowledge, merchandising, and pricing transparency. Consumers are making decisions often from their online findings rather than their in-store experiences, which requires dealers to improve themselves in two arenas now, online and the showroom floor. It's what consumers expect, and what dealers are constantly struggling to deliver.
Shawn Ryder expanded on Webb's comment
The bar keeps getting set higher for the dealership! With constant turnover with the sales team - customers enter the dealership know more about the vehicle they are coming to see than the actual salesperson does on the floor. Imagine a new hire (green pea) meeting a customer on the lot that has seen every YouTube video, spec sheet and review available on the tips of their fingers.
With so much information available to the modern car shopper the question remains, what can dealerships do to take advantage of the online car buying revolution?
For more information:
Check out our tools for car buying online
Download our free car buying checklist
Your Turn To Drive is produced by Digital Video Syndicate specializing in automotive branded content
Bill Soule is the owner of Digital Video Syndicate, a video production and social media marketing company. With 15 years of production and digital media experience, he brings a wealth of automotive experience to clients that include vinadvisor, Toyota, Lincoln, Honda, Acura and AMCI Global.
7 Comments
Digital Video Syndicate
Having seen the reluctance of dealers to embrace new technology, I think in-market car shoppers will do the vast majority of their research online if not make the purchse. it's just getting too convenient to avoid teh dealership.
Automotive Group
I think it's interesting you don't have anyone in that video that is actually selling cars at a dealership.
Digital Video Syndicate
Chris - They have extensive experience working in dealerships, but I'd love to hear your perspective on the question.
shawnryder.com
Hey Chris - up until about a month ago was in retail and had been for a year, back on the vendor side now - so familar with customers that had done their homework before hitting the dealership. Based on your experience - what can dealers do to ensure they are doing a great job online?
Digital Video Syndicate
Shawn - Definitely liked your comments about the need for a top down strategy to give the people on the dealership floor what they need to engage with a customer that is much more informed these days.
VinAdvisor
Nice work Chris. Love that I'm seeing more and more posts on this site about the changing car buying process.
3 Comments
Tori Zinger
DrivingSales, LLC
Will the cost of charging be less than, say, the cost of fueling in a non-electric vehicle??
Katy Broshears
BMW
When I had my Leaf, I was able to plug it in a regular outlet in the garage. I didn't have to install a whole unit. However, it was a trickle charge so it did have to charge for a while. It didn't noticeably change my utility bill. I live in a small-ish city (100K or so) and there are plenty of free charging stations, from dealerships to McDonald's to HyVee to Target. I'm sure they have you pay in larger cities, but it was very convenient for me! Once my current lease is up I plan on getting BMW's i8.
Katy Broshears
BMW
I'm sure the new Tesla's charging takes much longer than my little Leaf did though!