Just like any other marketing tactic, successful brand storytelling also requires adequate amounts of planning and strategy. Digital branding is the core factor in building brand awareness and has a role to play in the ROI metrics

Let’s face the fact - consumers are pretty much aware of the advertising ploys and traditional marketing tactics. Although these tactics are still useful however in order to yield the maximum benefit most of the successful brands are using them in collaboration with carefully crafted brand stories.

The buyer persona has changed. Nowadays buyers have that innate desire to feel like they belong to something bigger. Developing brand story that connects with consumers can help brands create that ultimate emotional connection, thus creating brand loyalists.

Branding is the core factor in building brand awareness and has a role to play in the ROI metrics. Presenting a pretty packaging and bombarding with ads telling consumers why they need that particular product in life will not lead the brand anywhere to achieve the brand objective. The good news is; best brands understand this and they are in fact doing something about it.

Yes, the beverage giant - Coca- Cola understands that storytelling is at the center of all cultures

That’s right; Coca-Cola stands as the prime example of a brand that understands the value of storytelling. Instead of producing expensive commercials that highlight specific features of their products, Coca- Cola showcase product users which is their target audience actively enjoying the product in situations that model real-life.

GE makes boring fun again

While Coca- Cola shares real life stories about enjoying life, what happens to the brands that are rather mundane? Let’s take GE (General Electrics) for instance. Even a few years back it was all about detailing boring product specifications and engineering details.

Now; fast forward a few years. The brand has leveraged the power of storytelling on a more engaging level for refreshing its image. The GE creative team now takes things like factory noise and supply chain management and makes them exciting.

Yes; it is by innate and innovative storytelling, GE has been able to change public opinion while making GE seem exciting and cutting edge.

So how does the brand’s storytelling work?

Face it; storytelling is not as easy as it may sound. It isn’t as simple as gathering around a conference table and sharing a few quick tales.

Just like any other marketing tactic, successful brand storytelling also requires adequate amount of planning and strategy.

Develop a backstory: Yes; this is the first step. Every company created mission and vision and it is equally important to stick to them. As a brand you need to ensure that your company mission and vision embody the values, goals and objectives of your brand. This is the first building block of any great story.

Understand the target audience: Also; understand what your brand means to your target audience. In order to create a meaningful brand narrative you need to fully understand the needs and desires of your  target audience. It is all about connecting those needs and desires to the brand image. It’s all about creating that ultimate and lasting emotional bond that makes the consumer a true brand advocate.

Find the right content mix: Following the first two steps properly is crucial in determining the best content mix for telling your brand’s tale.

Ask a few important questions to yourself

• Videos are the hot thing right now, but are they useful for your brand?
• Is a blog necessary?
• What does the target market really want from you?
• How best can your target audience be reached?

Although the answer to the above questions varies however one answer, which works across the board is ‘variety’.  It’s absolutely important that you create a whole variety of content on a variety of platforms. Also; the device for which the content is being produced needs to be considered as well. Mobile needs to be a focus. Understanding the types of content and the consumption preference is equally critical

Brands that are yet not creating an effective brand narrative are playing with borrowed time!

Brand storytelling is a highly complicated however the most valuable practice for brands. Create a brand story that generates awareness and inspires loyalty.

Digital Branding is our forte and we are good at that. Our job is to help clients build their corporate reputation and brand through effective communication and a fool proof Digital marketing strategy. 

At SBR Technologies we work with leading brands and businesses to provide effective strategies and to achieve your desired results. From Fortune 500 companies to small businesses, we ensure your branding goals and satisfaction