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Pros: Many hits but not much follow thru.
Cons: Most people are just comparing pricing.
Pros: Black book has a great sales team.
Pros: Trusted source for buyers and sales people.
Pros: Occasional leads, but not many.
Cons: Most users don't pan out.
Pros: Leads and sales happen with this option.
Pros: They do the work for us. Makes selling easier.
Pros: People trust Black Book. Good used car information.
Cons: Don't like their new name.
Pros: Information is plentiful and easy to understand.
Pros: It has the information but people aren't attracted to it.
Cons: Other Trade-in information seems to work better.
Pros: People in our area is KBB. Black Book is good just not the leads of choice.
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