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Pros: It's a lead source, could use some improvement.
Cons: Have no idea where the lead originates from. Mixed as far as quality of the lead.
Pros: brings in many new car leads with the right credit profile
Pros: Great source of leads for Secondary Finance customers, IF used properly you can sell more vehicles, but if they stay on track and make the payments, you could have a customer for life...on average 20% of the leads you get into a vehicle.
Pros: they do a good job on posting & directing leads to me
Cons: like to see more
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