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Jared Hamilton
From: Jared Hamilton
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Brad Korner

Brad Korner VP of Sales

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

Dealers Taking Control of DMS Data & Operating Costs

76891cdc7ee0b83ceb4fa963a8a1c19a.png?t=1Operating margins for dealers continue to be razor thin with requirements for set rate financing and automobile sales and service pricing transparency driving these trends.  Taking control of certain operational functions is simple and logical for dealers to eliminate unnecessary expenses and the trickle down of layered costs incurred through business partners.
We see the direction that the DMS companies are moving for adding access fees through the guise of certification and security measures. The incremental costs being added are exorbitant (200, 300 and up to 500% increases in DMS access fees) to dealer partners, and end up coming back to the dealer in the form of higher monthly service fees for all applications using the dealer’s data (i.e. – advertising/marketing services, service retention applications, connected car features, equity calculators, inventory & reputation management tools, lead generation & vehicle history information, etc.).
Since these are all necessary and innovative services which help the dealer sell and retain customers, this flow of data, along with development of retail management tools will continue to flourish.  Access to the DMS data for powering these tools is a dealer controlled function that can be managed by dealers to keep the costs of access to DMS data low, and allow for new technology to flourish.
It’s up to dealers to make the first move for implementing available tools that lessen their dependence on DMS companies for distributing DMS data.  The DMS data belongs to the dealer and can be fully controlled, with higher safety standards than offered by DMS companies, while eliminating unnecessary fees and costs to the dealer and partners.  Begin by researching distribution options through 3rd party software (i.e. – DealerVault) or through your DMS’s current report export tools.
Together, let’s strive for continued innovation by way of new applications and data access to dealer partners who need the DMS transaction data for building new revenue and profit generating technology, while putting the transparency and control for distributing the data back in the hands of the dealers. 

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