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Brad Korner

Brad Korner General Manager

Brad Korner Blog Posts

Aggressive Incentive Spending Helps First Half Auto Sales - 2020-06-30

Aggressive Incentive Spending Helps First Half Auto Sales - 2020-06-30

The Industry Insights team at Cox Automotive is forecasting first-half auto sales to be down 24.2% versus the first half of 2019 – a bad re…

The New Incentives Playbook - 2020-04-24

The New Incentives Playbook - 2020-04-24

As COVID-19 restrictions continue, automotive retailing is experiencing guarded consumer activity that has manifested itself in avoiding dealerships &ndash…

March Madness Shifts the Landscape for Vehicle Incentive Strategies

March Madness Shifts the Landscape for Vehicle Incentive Strategies

https://www.coxautoinc.com/market-insights/march-madness-shifts-the-landscape-for-vehicle-incentive-strategies/ March madness typically springs buyers b…

2019 Was a Record Year for Incentives - 2020-01-10

2019 Was a Record Year for Incentives - 2020-01-10

Auto sales in 2019 came in above the magic 17-million mark, according to our team at Kelley Blue Book, but just barely. Vehicle sales of 17,042,363 kept th…

How did the UAW strike influence GM's sales strategy?

How did the UAW strike influence GM's sales strategy?

General Motor’s UAW workers got back to work this past week, resuming production at plants across North America and ending a 40-plus day work stoppag…

Model Year Sell Down Season in High Gear

Model Year Sell Down Season in High Gear

*This article was originally posted to the Cox Automotive newsroom. As 2019 continues to deliver strong new vehicle sales, we’re seeing a consist…

Labor Day Weekend is New-Vehicle Clearance Time

Labor Day Weekend is New-Vehicle Clearance Time

*This article was originally posted to the Cox Automotive newsroom. How will new-car dealers and their manufacturing partners reduce bloated inventory on d…

2019 is the Summer of Incentives

2019 is the Summer of Incentives

July 2019 is expected to be officially the hottest month in history, temperature wise. The same might be said for the level of sales incenti…

Optimizing Advertising Promotions Using Rebates & Incentives

Optimizing Advertising Promotions Using Rebates & Incentives

                           Optimizing Advertising Promotions Using Rebates & Ince…

The Many Views Of New Vehicle Incentives

The Many Views Of New Vehicle Incentives

Our world is crowded with marketing messages about what to buy and why.  As consumers we shop multiple places to make sure we’re receiving the b…

New Vehicle Incentives - What’s The Deal?

New Vehicle Incentives - What’s The Deal?

New vehicle incentives have been an industry staple since Joe Garagiola pitched “Buy A Car, Get A Check,” and have developed int…

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