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Jared Hamilton
From: Jared Hamilton
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Brad Paschal

Brad Paschal Senior Account Director

Exclusive Blog Posts

How Technology Helps Omnichannel

How Technology Helps Omnichannel

    Meeting the consumer where they are at in their buying journey is expected today. From a dealer standpoint, you can’t aff…

Increase Your Following on Instagram

Increase Your Following on Instagram

Does your dealership use Instagram for social media? Do they encourage the salespeople to use it as well? A lot of salespeople do not have the first clue a…

Industry pulls trigger, hits foot PART-2

Industry pulls trigger, hits foot PART-2

Joe, that’s hogwash, Techs make BIG bucks! Have YOU ever turned wrenches for a living? I have. I put myself through college working on everything …

Industry pulls trigger, hits foot PART 1

Industry pulls trigger, hits foot PART 1

Easy/Hard           It’s easy to get into debt/hard to get out It’s easy to gain weight/not so easy to shed…

Stop Multitasking in the BDC. Learn to Delegate and Say No.

Stop Multitasking in the BDC. Learn to Delegate and Say No.

There are many opinions on whether or not one can truly multitask. However, for those of us who work in the BDC, multitasking is a quintessential part of o…

Outside of the Box Way to get Free Advertising Ideas

Are you tired of using the same advertising ideas that the majority of your Industry uses?  Come see our “Giant” size selection of New, Pre-Owned and Certified Pre-Owned cars they won’t last long… blah blah blah.  Have you had enough of the same old crappy commercials that try to get you in right now to buy right now?

 

Let’s shake things up a little bit!  In 2016 Street Volkswagen of Amarillo teamed up with West Texas A&M’s Marketing 4343 Class.  The student teams were tasked with creating campaign concepts on how to market the Volkswagen brand to consumers in the Amarillo area.

The quality of the content produced by the 6 teams was outstanding.  We ended up with 3 hours’ worth of content packed video.  One of the most unique ideas was to have our General Manager do a video blog.  The blog has been a huge success with Volkswagen of America, our customers here in the Amarillo area and it even boosts morale in the store.

I know you guys are just like me and get flooded with calls and email from advertisers, lead providers, vendors, and Nigerian Princes sharing their wealth.  Sometimes the best ideas are free and can come from just using resources in your community while supporting your community at the same time.

We are about to do the same case study again for 2017 with WTAMU.  Stay tune for more ideas.

 

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