Are you tired of using the same advertising ideas that the majority of your Industry uses? Come see our “Giant” size selection of New, Pre-Owned and Certified Pre-Owned cars they won’t last long… blah blah blah. Have you had enough of the same old crappy commercials that try to get you in right now to buy right now?
Let’s shake things up a little bit! In 2016 Street Volkswagen of Amarillo teamed up with West Texas A&M’s Marketing 4343 Class. The student teams were tasked with creating campaign concepts on how to market the Volkswagen brand to consumers in the Amarillo area.
The quality of the content produced by the 6 teams was outstanding. We ended up with 3 hours’ worth of content packed video. One of the most unique ideas was to have our General Manager do a video blog. The blog has been a huge success with Volkswagen of America, our customers here in the Amarillo area and it even boosts morale in the store.
I know you guys are just like me and get flooded with calls and email from advertisers, lead providers, vendors, and Nigerian Princes sharing their wealth. Sometimes the best ideas are free and can come from just using resources in your community while supporting your community at the same time.
We are about to do the same case study again for 2017 with WTAMU. Stay tune for more ideas.