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Jared Hamilton
From: Jared Hamilton
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Brady Irvine

Brady Irvine Marketing Guy

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Secrets Revealed: The BEST Place to Advertise...

Not a day goes by where I don't see (or hear) a lot of discussion about the effectiveness of different advertising methods.

Which websites are the best for delivering traffic?

Do I need to be on Auto Trader, Craigslist or Kijiji?

Does radio still work?

Am I optimized for mobile searches?

Am I using QR codes effectively?

Does anyone read the newspaper anymore?

What the hell is a QR code again?

And so on...

While this debate carries on, many dealers jump from bandwagon to bandwagon, trying to be on the “cutting edge”, afraid to miss out on the next big thing... After all, you don't want to be left in the dark ages while your competition gobbles up your market share do you? Of course not, that's a scary thought. (Which is why the nice person selling the advertising to you doesn't forget to ask the question...)

So, we are going to answer a question right here and now which will free you from getting sucked into this debate in the future.

Where do I need to be advertising?

The quick answer is it really doesn't matter WHERE you advertise as much as it matters WHAT you advertise. The method is a distant second to the message. (Although anything you're doing in the area of braille advertising is probably a waste of money...)

Now before you discredit everything I'm saying, yes of course a site where people are actively searching for a new vehicle has a more targeted audience so it's a better place to advertise (if you're doing it properly). But, if your ad on those sites is simply your logo with no attention grabbing headline, call to action, or any of the other requirements of an effective ad, you are losing money. Even if you currently have a positive ROI, the missed opportunity should keep you awake at night.

Think about it. Whether you produce a multimillion dollar Superbowl ad, or scribble graffiti on a mens room wall, it's going to be seen by someone who owns a vehicle, and will get another one some day. Actually I can guarantee that I would sell more vehicles with the mens room graffiti than the Superbowl ad. (And with an infinitely better ROI)

So the next time someone is selling you on the next big thing in advertising, don't make your decision based on fear of being left behind. Think about who will be seeing this ad and if you can get a message in front of them that will get their attention and engage them enough to contact you. If it fits, use it. If it doesn't fit, don't worry... Your competition probably won't use it effectively either, you aren't missing anything.

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