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Brandin Wilkinson

Brandin Wilkinson Owner

Exclusive Blog Posts

7 Service Department Marketing Tactics + Examples

7 Service Department Marketing Tactics + Examples

Growing your dealership's service business isn't an easy job. With countless auto repair shops trying to steal your customers away and manufacturer-recomme…

Cut the BULL-Clicks Out of Your Advertising!

Cut the BULL-Clicks Out of Your Advertising!

I don't have to be a beer-maker to advertise beer. I don't have to have sold beer to sell beer.  But I had best actually done ADVERTISING m…

How Selling Parts Online Can Boost Your Dealership Revenue

How Selling Parts Online Can Boost Your Dealership Revenue

RevolutionParts has always experienced record numbers on Cyber Monday. Every year, it sets the new record for highest part sales day for dealers using …

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

Watch this webinar recording to explore the current state of automotive consumer expectations, beginning with the historical precedents and recent up…

The KPI Cafe Returns on Monday with Brent Wees!

The KPI Cafe Returns on Monday with Brent Wees!

We're back! The #KPICafe returns on Monday with a truly impactful session that features one of our favorite people, Brent Wees. The title mig…

Coaching versus Consulting

Recently, I reached out to top performing Dealer Groups about ReThinkU Performance Coaching.  While there are a few who understand what Performance Coaching is, more are under the assumption that consulting and coaching are one of the same when in reality, they are vastly different.  I can understand this because I wasn't clear at first either.  And considering that there are consultants masking themselves as coaches doesn't help with bringing clarity to the situation. 

 

One isn't necessarily better than the other.  Both are services our industry needs.  But it is important to have clarity on what you're investing in.  For a clear understanding on the main differences, this Forbes article seems to paint the best picture. 

 

They summarize 13 key differences:

 

1. Truth vs Execution

2. Instruction vs Guidance

3. Building Capacity vs Solving a Problem

4. Outside Expertise or Internally-Driven Growth

5. Exploring vs Providing Possibilities

6. "You Know" vs "I Know"

7. Guidance vs Authority

8. Recommendation vs Exploration

9. Asking Questions vs Providing Solutions

10. Different Approach With The Same Intent

11. Focus On Problem or On Client

12. Advice vs Empowerment

13. Difference Lies In Who The Expert Is

 

You got this!

Brandin

 

R. J. James

Brandin... THANKS, I enjoyed that Forbes article.  As one who has played multiple roles (Coach, Consultant, Facilitator, Inspector, etc.) on a number of OME projects, the article really resonated with me. Often my toughest work was helping the dealership decide and accept which one they needed.

Some of my most rewarding professional and personal experiences have been earning/gaining the TRUST of the dealership and transitioning from that Consultant role to the Coach (Trusted Adviser) role.  

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