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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Brandin Wilkinson

Brandin Wilkinson Owner

Exclusive Blog Posts

3 Essential Things Every Dealership Needs

3 Essential Things Every Dealership Needs

  CRM’s have become so cumbersome to use that people avoid them. Eliminating manual entry into the CRM will create a better relations…

Facebook and Google My Business Posts

Facebook and Google My Business Posts

    If you are already putting posts on Facebook then you need to also put them on Google My Business. You already have the content…

A 5 Step Plan to Improve the People in Your Dealership

A 5 Step Plan to Improve the People in Your Dealership

Developing and improving the people in the dealership is the best way to get a solid ROI. Employees will work harder when they are cared for. Making the wo…

3 Key Metrics for Measuring the Inbound Phone Experience

3 Key Metrics for Measuring the Inbound Phone Experience

Call tracking and analytics firm, CallSource, recently released their first Inbound Phone Experience Study. The goal was to determine the impact on custome…

Making Deposits of Trust

Making Deposits of Trust

  Working with people is like a bank account. You are constantly making withdrawals and deposits of trust to help establish a working relat…

Coaching versus Consulting

Recently, I reached out to top performing Dealer Groups about ReThinkU Performance Coaching.  While there are a few who understand what Performance Coaching is, more are under the assumption that consulting and coaching are one of the same when in reality, they are vastly different.  I can understand this because I wasn't clear at first either.  And considering that there are consultants masking themselves as coaches doesn't help with bringing clarity to the situation. 


One isn't necessarily better than the other.  Both are services our industry needs.  But it is important to have clarity on what you're investing in.  For a clear understanding on the main differences, this Forbes article seems to paint the best picture. 


They summarize 13 key differences:


1. Truth vs Execution

2. Instruction vs Guidance

3. Building Capacity vs Solving a Problem

4. Outside Expertise or Internally-Driven Growth

5. Exploring vs Providing Possibilities

6. "You Know" vs "I Know"

7. Guidance vs Authority

8. Recommendation vs Exploration

9. Asking Questions vs Providing Solutions

10. Different Approach With The Same Intent

11. Focus On Problem or On Client

12. Advice vs Empowerment

13. Difference Lies In Who The Expert Is


You got this!



R. J. James

Brandin... THANKS, I enjoyed that Forbes article.  As one who has played multiple roles (Coach, Consultant, Facilitator, Inspector, etc.) on a number of OME projects, the article really resonated with me. Often my toughest work was helping the dealership decide and accept which one they needed.

Some of my most rewarding professional and personal experiences have been earning/gaining the TRUST of the dealership and transitioning from that Consultant role to the Coach (Trusted Adviser) role.  

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