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Brandin Wilkinson

Brandin Wilkinson Owner

Exclusive Blog Posts

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WHAT IS PRODUCT PHOTOGRAPHY AND WHY IS IT IMPORTANT?

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Cut the BULL-Clicks Out of Your Advertising!

Cut the BULL-Clicks Out of Your Advertising!

I don't have to be a beer-maker to advertise beer. I don't have to have sold beer to sell beer.  But I had best actually done ADVERTISING m…

How Selling Parts Online Can Boost Your Dealership Revenue

How Selling Parts Online Can Boost Your Dealership Revenue

RevolutionParts has always experienced record numbers on Cyber Monday. Every year, it sets the new record for highest part sales day for dealers using …

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

Watch this webinar recording to explore the current state of automotive consumer expectations, beginning with the historical precedents and recent up…

The KPI Cafe Returns on Monday with Brent Wees!

The KPI Cafe Returns on Monday with Brent Wees!

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VOI vs ROI

We all seek growth, personally and professionally. What I’ve come to understand is that growth in a business isn’t measured by ROI alone. There is a secondary and arguably even more important measurement which is the VOI. 

 

ROI (Return on Investment) is the financial return on an investment. 

 

VOI (Value on Investment) is clearly more difficult to measure because it’s based on the intangible assets that contribute heavily to your dealership’s performance. 

 

VOI can include: 

– Increased clarity which leads to lasting intrinsic motivation 

– Habit Development – Stress Reduction

– Mindfulness Improvement 

– Time Management Capitalization 

– Productivity Maximization 

– Perception Shifts which leads to new beliefs 

– Self-Leadership Growth which also leads to increased professional performance 

– Positive & Sustainable Momentum 

 

How would any or all of the above list of values help in your personal life and with your business? 

 

What is that worth to you? 

 

Consider what would be possible for you, both personally and professionally, with intentional focus on the intangibles.

 

You got this! 

Brandin

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