Brandin Wilkinson

Company: Woodworth Chrysler Dodge Jeep Ram Ltd.

Brandin Wilkinson

Woodworth Chrysler Dodge Jeep Ram Ltd.

Apr 4, 2018

13 Questions to ask yourself every 90 days

“Clients do not come first, employees come first.  If you take care of your employees, they will take care of your clients” – Richard Branson


  1. Think of who your favorite coach or mentor was growing up.  It could have been a sports coach, teacher, or parent.  What kind of lasting impact did they have on you? 

  2. How much do you invest in the personal development of your sales team?

  3. Do you hire Sales Coaches or Sales Trainers?

  4. Would you agree that the more you invest in your team, the more they will produce for you?

  5. Are you doing more than just desking deals?

  6. How often do you check in with your teams professional and personal goals?

  7. Would you agree that your team has reached their full potential? Or at the very least, on their way to reaching their potential? How so?

  8. Would your team follow you if you left?

  9. How would you rank your leadership skills on a scale of 1-10?

  10. What do you think your ROI would be by taking your 1-month advertising budget and investing it in your sales team instead?

  11. Would you agree that as dealers, we’re open to trying new software without question, but when it comes to new coaching programs or personal development seminars, we seem to hesitate?

  12. Are you in the trap of being good enough?

  13. What are each of your Sales Professionals 90 day goals?

Brandin Wilkinson

Woodworth Chrysler Dodge Jeep Ram Ltd.

President / Owner

Brandin Wilkinson is the Author of "Rethink Selling: Why You Only Know 20% of Sales" that is coming out in the fall of 2018. He is one of the Top Automotive Professionals in North America, as recognized by Automotive News in 2016. Brandin is also the Co-Founder of BidzAuto Ltd., www.rethinksellingu.com, and the Owner & President of Woodworth Chrysler Dodge Jeep Ram Ltd.

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7 Comments

R. J. James

3E Business Consulting

Apr 4, 2018  

Brandin... THANKS for another thoughtful, professional, and fresh approach to leading in the dealership.  

Brandin Wilkinson

Woodworth Chrysler Dodge Jeep Ram Ltd.

Apr 4, 2018  

Thank you for the engagement once again R.J., it's always appreciated!

 

Apr 4, 2018  

Most sales managers need training too. Many Sales Managers think the sales floor is their domain right - each sales person by definition is there to make them money. That's a fact. Over the years, that is my take on them, and I've seen how they live, how they talk, the ego and all. I've made all my sales managers a success by the shear fact I've broguth them PLUS PLUS business since 2007 and now over 50% of sales are the internet. Cost of advertising is dirt cheap. But salesmen commissions conitnue to fall. I've only met a few great sales managers - most of them would prefer to just desk, and leave the hassles of leadership to others. I think it's pretty pathetic. The general pay plan for dealerships is called a pyramid scheme, for the the most obvious of reasons. In the age of the Internet we really do not need sales managers anymore, like we used to. We can easily get numbers from a "AI powered kiosk-manager", and a senior floor sales person has as much closing skills as any manager, and can access the same program, enter a stock number and build a deal as easy as the manager does. The reasons most managers close deals, is because they lower the price. Anyone can do that.

Brandin Wilkinson

Woodworth Chrysler Dodge Jeep Ram Ltd.

Apr 4, 2018  

Exactly Chris.  Great points!

Bart Wilson

DrivingSales

Apr 4, 2018  

Chris,

Couldn't agree more with the lack of manager training, and the sales manager is one of the key roles in the dealership.  The control the failure or success of the store processes.

Brandin, in my opinion, that includes your 13 questions.  It seems to me that a manager review using these questions would be a great opportunity.  How are you using this in your store?

Brandin Wilkinson

Woodworth Chrysler Dodge Jeep Ram Ltd.

Apr 4, 2018  

Hey Bart, I’m fortunate to have close relationships with my team which allows me to communicate openly with them on a regular basis. Because we are a small dealership(400 retail new and used/year), I hold myself accountable to ensuring the success of everyone in the dealership. I invest in myself first so I can in turn pass that education off to our team. I operate the dealership remotely and we don’t have a “Sales Manager”, we have 2 awesome Sales Professionals and a Financial Services Manager. It’s my responsibility to lead them. A unique situation but it’s proven to work effectively. 

Apr 4, 2018  

Nice "check up from the neck up Brandin."

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