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Brandin Wilkinson

Brandin Wilkinson President / Owner

Exclusive Blog Posts

What You Should Focus On Instead of Service Sales in the Final Quarter

What You Should Focus On Instead of Service Sales in the Final Quarter

Well into the last quarter of 2018, most service managers are looking at the DOC and wondering if they’re going to achieve their target. And if n…

How to win the BIG Pot of Money in Today’s New Car Game

How to win the BIG Pot of Money in Today’s New Car Game

This is a guest post from Brian Finkelmeyer, Senior Director of Business Development of vAuto.  He'll be speaking at the 2018 DrivingSales Ex…

Mercedes Celebrates New $1 Billion Electric Car Battery Plant

Mercedes Celebrates New $1 Billion Electric Car Battery Plant

On October 5, Mercedes Benz held a groundbreaking ceremony to celebrate the beginning of construction on a new $1 billion battery factory in Tuscaloosa, Al…

Understanding the Three Tiers of Automotive Marketing

Understanding the Three Tiers of Automotive Marketing

According to a recent study, U.S. advertisers spent more than $205 billion in 2017 alone. This means that although digital marketing is changing the face o…

How Much is Your BDC Agents Overtime Truly Costing Your Dealership

How Much is Your BDC Agents Overtime Truly Costing Your Dealership

Designing a pay plan focused primarily on commission on the dealer level is not uncommon; in fact, the entire premise of the pay plan is “the more ap…

The Power of Gratitude

         

          My wife and I ask our 2 children on a regular basis what they are thankful for and are always eager to hear their responses.  Shortly after moving from Manitoba to Kelowna, BC, we were exposed to an unfortunate scene that our kids had not experienced yet, homelessness.  After their first encounter with this, we asked what they were most thankful for.  Their response?  “Our home.” 

 

            With fast money being promoted online and what seems to be a materialistic society, it is easy to forget about being appreciative for what you already have because the multiple media channels show people wearing expensive clothes, driving expensive cars, living in expensive homes, going on expensive vacations, living the good life.  So how do we make a shift from a feeling of want to appreciation?  It’s quite simple in theory.  We turn gratitude into a daily practice that eventually becomes a habit which then becomes automatic.

 

            One of my favorite pieces of advice from attending Tony Robbins “Unleash the Power Within” Event in West Palm Beach, FL was “trade your expectations for appreciation and your whole world changes in an instant.” He is talking about your attitude, your response to situations that occur in your life and, your perception.  When you have certain expectations, it’s like you’re waiting for something to happen that may never come.  It’s truly a selfish way of viewing the world when you think about it.  And with appreciation, it’s about the moment.  It’s about the food on the table, the opportunity you have based on your geographical area, support, love, friendship, sight, smell, health, and your home.

 

            Every morning, after you gain clarity through your meditation routine, finish off by thinking about 3 things you’re grateful for.  It’s often the simple things that we take for granted.  Learn to appreciate them through practice and you’ll have a new level of appreciation for what you’ve had in your life and for what you have now.  As you lie down in your bed at night, use that as a trigger point for asking the simple question; “What was I most grateful for today?”

Amanda Gordon

Awesome story. My son and I have an hour commute every morning to school and every day we discuss three things we are going to work on for the day, and one thing we are thankful for. On the ride home we reflect. No phones no music, just us, and it makes all the difference i the world. 

Brandin Wilkinson

Awesome work Amanda!!

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