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By most accounts our industry itself is thriving and selling more new vehicles than ever before. There are a ton of great vehicles from nearly every manufacturer, strong brand loyalty, and growing transparency in all aspects of our business (from consumer through dealerships to vendors and manufacturers). One of the upcoming areas of focus may be; how can we attract, hire, grow and retain our best employees – thereby growing our business?
Well, it’s a very simple but difficult to solve answer. It has to do with employee engagement, the desire for fulfilling work and being rewarded (monetarily and non-monetarily) for the work that is being completed. The 3 items just listed are the demand of the millennials; the majority of our workforce in the next 10-15 years. So we have to find a way to get our employees engaged, ensure that this growing group feels that their work is fulfilling /appreciated and that they’re rewarded appropriately.
Many dealerships struggle to get people with the “traditional” automotive mindset, that are hungry, entrepreneur minded, hard-working and willing to do “whatever it takes” to be successful. If we do find these individuals, we often find that they come filled with bad habits that are difficult to overcome and unwire. We need to be prepared to develop our own employees into the “evolving” automotive mindset. This may require us to step outside our comfort zone and actually commit to a DEVELOPMENT PROGRAM.
There are a couple of things, that dealerships as a whole aren’t all that good at that will increase the likelihood of …wait for it… developing DREAM EMPLOYEES.
The 5 things listed above aren’t earth shattering or completely foreign concepts to the management team you have in place. They’re things that we know we should commit to and that we know needs to happen but constantly is being pushed to the back burner in an effort to sell/service as many vehicles as possible! The same things we want our employees to demonstrate, we as a leadership team need to ensure that we’re demonstrating. It is, after all, our example that they’re following. Work together as a team, determine what outcomes you want, what needs to happen to achieve them, teach your staff (management included), train – retrain –practice constantly and then hold EVERYONE accountable. When you do these for yourself, your team and your dealership – there will be plenty of successes for you to share as a team!
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