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Brent Albrecht

Brent Albrecht National Sales Director

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Why are dealers not completing their staff pages with photos?

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This is just a short rant, but I see this all the time.  If you go to a dealer's website, and look at the "Meet our Staff" page you might see something like this:  A single name and phone number, and possibly an email address, with a big black silhouette where a photo should be.  Sometimes there will be just a single person as a contact, sometimes you can see multiple black silhouettes filling the page.  How have you not gotten around to adding a photos yet?  My guess is that some dealers do not think that is important.  I think this sets the stage for how you view digital marketing.  One of the ground rules to succeed in digital marketing, is to treat digital customers the same as "real world" customers.  Don't give them less service, don't wait to respond to them, or treat them as any less important than customers who stop into your dealership.  Having photos on your website is part of this as well. It is hard enough to establish a personal connection with someone by email or text, but please, at least put a face to go with the name.  How much nicer is it for a customer to walk into a dealership, and see that same friendly face they have been talking to online?  This is an easy fix too.  You don't need to hire a professional photographer, your iPhone will do if that is all you have.  Find a light wall in the dealership, where you have good lighting (no shadows on faces) and shoot the photos. At the very least you should have photos of Sales and Service Managers, sales people, and other customer facing employees.  I think it would be challenging to  market your dealership  as "friendly" or "personal" if the only images of your team are faceless black shapes.

Michael Bilson
Either that or the staff page is non-existent. I sometimes feel that these are dealerships that have a high turnover and/or no long term employees or simply do not care about their digital marketing efforts. You are right on target with this post Brent.
mark rask
staff pages are very important! However we have decided to wait until a person has been at the dealership for a few weeks before adding them
mark rask
we are also going to try and have a bio on each one
Dustin Lyons
Amen! I recommend taking it a big step further. As an example: http://www.teamkarlmalonetoyota.com
royce dennis
@Dustin That page is spot on. Looks great and engaging.

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