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When I'm working with a dealer on their social media strategies one of the basics I always stress as a useful tool is the "tag" feature in Facebook. There has always been the ability to tag someone you know in a photograph, and that can go a long way for your dealership with delivery or customer event photo.
I wanted to talk about other ways to tag your customers or other pages that may be of interest and benefit to your fan page and your fans. It’s called @tagging and this little feature can expand your pages reach throughout the social network. Facebook started to leverage the strength of @tagging in comments and status updates to further engage its users. It has been in play for a while now but many dealerships don’t capitalize on its strength.
Let's start with building more awareness for your fan page through other successful pages with @tagging. The first thing you want to do is find pages you feel are relevant to your own and your fans interests. Search Google for keywords in your market followed by the word Facebook, you can also using Facebook to search these pages as well. Use both to maximize your results. Once you have found the pages you’ll want to make an introduction to the page owners, this information can be found in the “About” section. Reach out to them and suggest cross promoting on each other’s page. Both pages will benefit from extra exposure to each other's fans and the boost in credibility that you're looking for other pages of interest on behalf of your fans.
To @tag a page you've connected with, type in the @ symbol followed by the name of that fan page you want to tag. You can tag any other fan page on Facebook, but to tag a person, or personal profile, it must be done from your personal profile. Your comment will show at the top of their page, and their fans can click your page name and go directly to your fan page.
As the rules of engagement constantly evolve on Facebook there are a few key things to remember:
• Never tag spam or an irrelevant page. Tag pages in your market.
• Do not tag multiple pages in the same post. This can lead to your being banned from pages and is considered spam.
• Do not mention sales or promotions. This can also lead to your being banned.
Another great way to leverage @tagging is to tag your audience on your fan page. You can tag individuals from your fan page if they have commented on your post. This is a great way to keep the conversation going between you and your fans, address any questions they may have about a post or promotion and increase the exposure of your post.
A simple @tag can go a long way for your dealership fan page, gaining exposure and fans through better connections and relationships with other page owners. I hope it proves useful for your page too!